But only a few businesses can stand out and really own their niche.
What do they have that you don’t?
A likeable business is likeable inside and out. The internal company culture helps employees cultivate relationships with customers that boost profits, and their outward likeability drives happy consumers to advocate for the business everywhere they go.
Likeable businesses live by 5 principles : listening, responsiveness, authenticity, transparency, and surprise and delight.
Now, that doesn’t mean they always get it right. It means they listen to their customers closely -- and go above and beyond to meet their needs, no matter what.
(Speaking of listening... on a tight budget, but want to express how grateful you are to your customers this holiday? As Dave says, “ Never discount the power of a simple ‘thank you. ’ Those are the two most important words in business.” )
And trust us -- Dave knows exactly how far likeability takes you. He’s seen it firsthand, both in his business, and in his clients’ businesses, which include major brands, organizations, small businesses and even governments.
He and his wife, Carrie, lead over 60 people, who in turn help other companies and organizations become more transparent, engaged and of course, likeable. As a result, his firm was named to both the 2011 and 2012 Inc. 500 list of fastest growing private U.S. companies, and his first book, Likeable Social Media, was a NYT, USA Today and Amazon #1 bestseller. (His second book, which dropped in November, is quickly catching up!)
Today, Dave’s a frequent keynote speaker, prolific writer (Mashable, Inc. FastCo and beyond) and has had his work featured on CNBC’s “On the Money,” ABC World News Tonight and the CBS Early Show, to name a few.
On Thursday, we invite you to pick Dave’s brain about why doing business in today’s jam-packed, noisy online world is so challenging, and how likeable businesses manage to win over consumers even in unlikable situations .Dave will share his tips for building word-of-mouth buzz, learning to listen (really listen!) to your customers, and telling your company’s “story” in a way that really CLICKS. (So to speak!)
Join us -- and Dave -- for a strategy-packed, hour-long #StartupLab live chat presented by Citi this Thursday, December 6th at 3PM EST. Don’t forget to bring questions!