Sales & Marketing
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How to Attract Interest at Trade Shows
Against all the competition at trade shows, here’s how you can make your booth stand out, even with a brand new idea.
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Schedule Makeover: Accomplish More with Peace and ConfidenceIs Presentation Everything? Sales and Packaging Explained
Elizabeth Saunders Founder & CEOThough the quality of your product is important, sales and packaging can make or break your business.
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Beyond Facebook and Twitter: Boutique Social Networks
If your business is to stay social media savvy, maintaining accounts on Facebook and Twitter isn’t enough.
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Marketing Doesn’t Matter If Your Customers Aren’t Served
Matt Mickiewicz Co-FounderHow far can your marketing go if you have dissatisfied customers? Matt Mickiewicz shares his golden rules for great customer service.
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Forget Marketing—Focus On Public Relations
Zach Cutler Founder and CEOWhile advertising is paid for, publicity is prayed for. Stop spending money on marketing and be featured for free instead.
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7 Ways to Maintain Customer Service as Your Business Grows
As your startup begins to soar, don’t forget to stay grounded alongside the customers you serve.
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Can You Cure Your Social Media Addiction While Boosting Feedback?
Gabrielle Bernstein PresidentAre you using social media to deliver quality content? Or to feed your own ego with “Likes” and RT’s? Gabrielle Bernstein shares how stepping away helped her step up her social media strategies.
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10 Ways to Take Advantage of a Rural Location
In today’s e-commerce world, it’s not about location. It’s all about your attitude.
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How a Glass of Wine Launched My Business
Colin Wright CEOAre you serving the right audience? Colin Wright wasn’t until he stepped out of the box, even if it was just for a single glass of wine.
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The Virtual Handshake: Making and Taking Email Introductions
Nathan Lustig cofounderIn today’s digital landscape, making the connection with a potential colleague or business partner doesn’t necessarily need to happen in person anymore. Nathan Lustig outlines the ideal formats for making and taking email introductions.
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How to Streamline Your Business for Balance and Success
Nathalie Lussier Founder, CEONo matter what industry, there are two sides to every business, and an entrepreneur must have a strong handle on both in order to achieve success. Nathalie Lussier shares the secrets to streamlining the lesser known side of business models.
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Career KarmaHow To Start Actively Marketing Yourself
Steph Auteri career coach, writer, and editorSwitching from a steady salary to your own freelance entrepreneur? Stop chasing project job boards and bring the business to you by actively marketing yourself effectively.
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Tips and Tricks for Getting Quoted in the Press
Nathan Lustig cofounderBecoming a frequently quoted media darling is both art and science — here are 19 ways to increase your chances of exposure.
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A Hire CallingAre You In My Circle? 5 Reasons Google Plus Is Great for Entrepreneurs
Heather Huhman Founder & PresidentStill wary about committing your precious time to another network? Here are a few reasons it might be beneficial to jump into Google Plus
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Be a Good Date: Strategies for Effective Networking
Lauren Perkins Founder and CEOFollowing the same rules that you would typically follow on a date provides some guidance for how to prepare for the event, what to do while there, and actions to take post-event to take advantage of any prospects.
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Science of PeopleHow to Make a Killer First Impression
Vanessa Van Petten CEO and AuthorMost people will make a snap judgement about you within a few seconds of meeting you. Keep these five things in mind to ensure your first impression is a good one.
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Career Karma
How I Discovered My Niche and Learned to Work Smart
Steph Auteri career coach, writer, and editorWhen editorial consultant, Steph Auteri, started Word Nerd Pro, she burnt herself out trying to please clients and provide too many services. Here’s how she learned to pare it down and get paid what she was worth.
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Start a Founders Meet-Up Group In Your City in 7 Steps
Nathan Lustig cofounderSometimes being an entrepreneur feels like a solitary journey. Here are some tips for creating a support network of entrepreneurial peers.
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Launching Your Product/ServiceTest Your Product Before You Launch
Brad Kendall Co-founderPlanning to launch a new product? Brad Kendall, co-founder of Digihedron, discusses the importance of testing before you launch, and asking the right questions to get the best feedback.
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How to Be an Expert in Small-Business Public Relations
President and Founder of The Young Entrepreneur Council, Scott Gerber, sat down and answered some of your questions live on video. He talks about his journey as an entrepreneur, and answers questions on starting up as an entrepreneurs. The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country’s [...]
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