Question: What is the best way to use social media to recruit startup talent?
Question by: Heather
Achieve Expert Status
"Use social media to help build a strong brand, and then let the top talent come to you. The ideal situation is to have others wanting to work with you. So by simply being great at what you do and building your brand around that, you shouldn't have any trouble drawing in top talent. Then, make them happy that they contacted you!"
Tweet with Hashtags
"When promoting any new openings at your startup, tweet out with special hashtags for #hiring, #startupjobs and whatever industry or trade you're hiring from to get the attention of the right candidates. The ones you want are those who are always checking the feeds of those special keywords and hashtags."
Unofficial Background Checks
"When you're still early in the startup process, you have to make sure that you've got the right team. That means knowing as much as possible before even suggesting that you're looking — and social media makes it easy to find out all sorts of details."
Create a Contest
"Choose an important trait you're looking for and host a contest via social media. Get creative with submissions and guidelines. Share the contest with influencers and hubs, and invite them to send talent your way."
Score a Referral
"Referrals are the lifeblood of many a business, and it works the same when it comes to recruitment via social media. Ask your Twitter, Facebook and LinkedIn contacts for solid leads for the new position in your company. By having someone come pre-qualified, you (usually) end up with a better candidate than if you clicked through blind applications."
Share Your Job Board
"Besides LinkedIn being amazing for recruiting startup talent, I’d say monitoring job trends on Twitter and keeping your job board updated is also a great pull strategy. If you have a current job board and are sending your opportunities through your social media channels, then your message will be heard and shared in all the right places."
YouTube Your Vision
"You have to get people to believe in your story, especially when you're in startup mode. Record a short video where you describe your vision, progress and motivations. Help prospective talent connect with your deeper story. What's the next chapter they can help to create? Share that video across social media."
Get LinkedIn For Real
"LinkedIn is the the world's largest professional network -- use it accordingly. Create a nice company page for your startup and clearly list the positions you are looking to fill. Join relevant groups related to the position and start stirring up the conversation about your new hire. Before long, you'll have tons of connections and resumes to choose from."
Don't Question Quora's Authority!
"Utilize Quora.com, a database of user supplied knowledge on countless topics. Follow the topics related to the position you are trying to fill (e.g. programming, SEO, business strategy) and locate individuals demonstrating a high knowledge base on the subject. Next, send a message to recruit them for your startup or ask them for a professional referral."
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. The YEC leads #FixYoungAmerica, a solutions-based movement that aims to end youth unemployment and put young Americans back to work.