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The Insider: Technology
Dropbox went from 0 to 100 million users in just five years — largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).
For bootstrapping entrepreneurs, it’s tempting to outsource as much work as possible — especially technical jobs, like web development, than can add up quickly. But should any of that work stay in house?
Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?