Video marketing: everybody’s doing it. But how do you actually start crafting business videos your customers will care to watch?
For online businesses, there are four primary sources of traffic — and your Internet marketing plan should absolutely include a little of each.
Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused — make sure what you wear reflects that.
There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.
Is your digital marketing strategy working for your startup — or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.
Laura Roeder shares 7 tips for getting targeted followers on Pinterest, including staying true to your brand with great content and remembering your Pinterest etiquette.
Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.
From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers’ hearts. For brands new to posting images and video, here are a few key considerations before diving in.
When someone says “Apple,” do you think of fruit — or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).
Blogging is an excellent way to market your business and showcase your company’s personality. But beware: if not executed properly, it can also be a big waste of time.
From a meteoric rise in mobile social media users to an increased focus on great design, LoveSocial’s infographic gives brands and startups a sneak peek at what’s ahead in 2013.
Ten startup owners weigh in on how they use video as part of their marketing campaigns, both to increase sales and inspire more customer interaction.
Social media should be changing who we do business with — and who does business with us — but it can be challenging to figure out how best to leverage it. Here’s why.
How do you add yet another social media platform to your marketing mix without doubling your workload along with it? Eight entrepreneurs share their best advice.
If your new business or campaign idea is timely, then the real key to making it go viral is to execute — fast and flawlessly.
Email marketing campaigns suffer from a lot of sins: confusing subject lines, cluttered layouts and entreaties to buy. Here are a dozen ways to improve your campaign — and see better results.
The team at Flippa.com put together an infographic based on their website sales demand vs. supply, revealing some interesting 2012 trends that could affect your business in the new year.
Conducting market research can be costly, but there’s a whole world of social data about your customers (and competitors) a click away. How are business owners collecting — and leveraging — all this data?
Startups often make the mistake of firing off press releases with no actual destination in mind — but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).
If you build it, they might come — but it helps to start generating excitement (and an audience) before you launch that new business website.
