The Insider: Tips & Strategies

A 5-Step Beginner's Guide to Video Marketing

Video marketing: everybody's doing it. But how do you actually start crafting business videos your customers will care to watch?

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The 4 Major Categories of Business Website Traffic, Explained

For online businesses, there are four primary sources of traffic -- and your Internet marketing plan should absolutely include a little of each.

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How to Make a Strong First Impression in Your Next Meeting

Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused -- make sure what you wear reflects that.

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6 Strategies to Generate More Leads From Facebook

There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.

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How to Measure Your Company's Digital Marketing Efforts

Is your digital marketing strategy working for your startup -- or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.

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7 Tips for Getting the Right Followers on Pinterest

Laura Roeder shares 7 tips for getting targeted followers on Pinterest, including staying true to your brand with great content and remembering your Pinterest etiquette.

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5 Keys to Creating a Successful Online Promotion

Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.

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9 Tips to Optimize Your Company's Visual Content

From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers' hearts. For brands new to posting images and video, here are a few key considerations before diving in.

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4 Steps to Create a Powerful Personal Brand

When someone says "Apple," do you think of fruit -- or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).

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To Blog or Not to Blog? 11 Entrepreneurs Weigh In

Blogging is an excellent way to market your business and showcase your company's personality. But beware: if not executed properly, it can also be a big waste of time.

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What Will the 2013 Digital Landscape Look Like? (Infographic)

From a meteoric rise in mobile social media users to an increased focus on great design, LoveSocial's infographic gives brands and startups a sneak peek at what's ahead in 2013.

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10 Ways Startups Can Use Video to Effectively Drive Sales

Ten startup owners weigh in on how they use video as part of their marketing campaigns, both to increase sales and inspire more customer interaction.

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How Online Word-of-Mouth Marketing Is Changing

Social media should be changing who we do business with -- and who does business with us -- but it can be challenging to figure out how best to leverage it. Here's why.

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8 Tips for Making the Most of a New Social Media Platform

How do you add yet another social media platform to your marketing mix without doubling your workload along with it? Eight entrepreneurs share their best advice.

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How to Make Your Next Project Go Viral -- 5 Steps

If your new business or campaign idea is timely, then the real key to making it go viral is to execute -- fast and flawlessly.

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12 Ways to Hone Your Email Marketing Strategy

Email marketing campaigns suffer from a lot of sins: confusing subject lines, cluttered layouts and entreaties to buy. Here are a dozen ways to improve your campaign -- and see better results.

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What's Really Powering the Internet? (Infographic)

The team at Flippa.com put together an infographic based on their website sales demand vs. supply, revealing some interesting 2012 trends that could affect your business in the new year.

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10 Easy Ways to Collect Social Data for Your Startup

Conducting market research can be costly, but there's a whole world of social data about your customers (and competitors) a click away. How are business owners collecting -- and leveraging -- all this data?

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7 Strategic Ways to Seek Startup PR

Startups often make the mistake of firing off press releases with no actual destination in mind -- but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).

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5 Tips to Attract Visitors Before You Launch Your Website

If you build it, they might come -- but it helps to start generating excitement (and an audience) before you launch that new business website.

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