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Need more eyeballs on a product launch, but don’t have money for advertising? Here are 15 alternatives to consider.
Put Foursquare and Yelp to better use — and drive more foot traffic to your local business.
Video marketing: everybody’s doing it. But how do you actually start crafting business videos your customers will care to watch?
Networking: everybody’s gotta do it, especially entrepreneurs, but we dread it anyway. Here are 16 quick, simple tips to help you become a master networker in no time.
Is your public relations strategy — and the agency behind it — completely outdated? John Hall explores 3 reasons why the answer’s probably yes (and how to fix it).
For online businesses, there are four primary sources of traffic — and your Internet marketing plan should absolutely include a little of each.
Looking for a job? Here are 5 ways to make absolutely sure that when your future employer Googles you, they like what they find.
How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.
Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused — make sure what you wear reflects that.
There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.
Is your digital marketing strategy working for your startup — or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.
In spite of the dire financial straits so many of us are in, today — at this moment — you have the best chance of finding your dream job. Here’s why.
Got a local business? Then, combined with a comprehensive marketing strategy, online coupons might just be one of the most effective sales tactics you use.
Just because you have a small business doesn’t mean you can’t get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.
Social marketing matters, but startup founders would be remiss to ignore the 4 P’s of traditional marketing — and the benefits they confer on your brand.
Laura Roeder shares 7 tips for getting targeted followers on Pinterest, including staying true to your brand with great content and remembering your Pinterest etiquette.
Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.
From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers’ hearts. For brands new to posting images and video, here are a few key considerations before diving in.
From real-time social mentions to click-throughs to cold calls, your business has a lot of interactions with potential customers. But are you measuring all this data in one intuitive place?
How do you make a virtual business event a success? It’s a challenge, but these 8 members of the Young Entrepreneur Council (YEC) offer some ideas to attract the right audience.
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