The Insider: Social Media

9 Tips for Covering Company Events on Social Media

Nine entrepreneurs explain how they get as many online hits as possible for company events.

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11 Tips for CEOs Starting a Personal Twitter Account

CEOs new to Twitter struggle to balance their personal brand with their company's mission.

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7 Fun Ways to Harness Social Media in Your Business

Social media can make or break you. You want to make sure you use it smartly. Follow these seven tips and never be clueless again.

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5 Tips for Achieving Live Video Success

Jennifer Donogh shares her professional advice about how to use live video content to your advantage when running your business.

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7 Key Elements of a Successful Crowdfunding Campaign

Fundable co-founder Eric Corl shares the 7 steps he believes are critical to launching a successful crowdfunding campaign.

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15 Inexpensive Ideas for Marketing Your New Product

Need more eyeballs on a product launch, but don't have money for advertising? Here are 15 alternatives to consider.

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11 Ideas to Boost Your Location-Based Marketing Efforts

Put Foursquare and Yelp to better use -- and drive more foot traffic to your local business.

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A 5-Step Beginner's Guide to Video Marketing

Video marketing: everybody's doing it. But how do you actually start crafting business videos your customers will care to watch?

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16 Simple Tips for Networking Smarter

Networking: everybody's gotta do it, especially entrepreneurs, but we dread it anyway. Here are 16 quick, simple tips to help you become a master networker in no time.

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Is Your Public Relations Strategy Outdated?

Is your public relations strategy -- and the agency behind it -- completely outdated? John Hall explores 3 reasons why the answer's probably yes (and how to fix it).

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The 4 Major Categories of Business Website Traffic, Explained

For online businesses, there are four primary sources of traffic -- and your Internet marketing plan should absolutely include a little of each.

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Job Hunting? 5 Tips to Prepare Your Social Profiles for Employers

Looking for a job? Here are 5 ways to make absolutely sure that when your future employer Googles you, they like what they find.

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5 Tips for Integrating Social Media Into Your Next Business Event

How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.

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How to Make a Strong First Impression in Your Next Meeting

Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused -- make sure what you wear reflects that.

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6 Strategies to Generate More Leads From Facebook

There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.

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How to Measure Your Company's Digital Marketing Efforts

Is your digital marketing strategy working for your startup -- or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.

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Find Your Dream Job Yet? 5 Reasons Why You Should Look Now

In spite of the dire financial straits so many of us are in, today -- at this moment -- you have the best chance of finding your dream job. Here's why.

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How to Use Coupons to Promote Your Local Business

Got a local business? Then, combined with a comprehensive marketing strategy, online coupons might just be one of the most effective sales tactics you use.

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10 Offbeat Marketing Strategies for Small Businesses

Just because you have a small business doesn't mean you can't get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.

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Know Your P's: 3 Ways to Integrate Traditional and Social Marketing

Social marketing matters, but startup founders would be remiss to ignore the 4 P's of traditional marketing -- and the benefits they confer on your brand.

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