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In order to get media attention, you have to know how to make your story stand out.
Thirteen successful entrepreneurs weigh in on the very best ways to build your personal brand offline.
Blogs can drive a lot of traffic to your company site. Don't get left behind -- follow these tips to attract readers.
Jennifer Donogh shares her professional advice about how to use live video content to your advantage when running your business.
Is your public relations strategy -- and the agency behind it -- completely outdated? John Hall explores 3 reasons why the answer's probably yes (and how to fix it).
Digital Talent Agents President Kelsey Meyer offers some words of wisdom for other entrepreneurs, from implementing Lean Startup principles to never, ever underestimating your own worth.
Increasingly, reporters rely on your online presence -- from your company Twitter account to your personal blog -- to glean info about your startup. But that can go terribly wrong if you're not prudent.
Just because you have a small business doesn't mean you can't get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.
Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.
Startups often make the mistake of firing off press releases with no actual destination in mind -- but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).
CEOs like Sara Blakely -- who has crafted a highly personal CEO brand around her product -- do more for the growth of a company than you might think. Here are 4 ways to build your CEO brand.
Online forums give customers a faceless way to say what they really think. The question for entrepreneurs is, do you engage them publicly?
Introverted startup founders struggle with everything from investor pitches to making introductions at a networking event. How do you let go of the fear?
You may have the best business in the world, but it doesn't mean anything to a journalist who wants you to answer a specific question. If you want the press to help you, help them first!
As an entrepreneur with a growing business, don't you already have enough to deal with? Dan Schawbel outlines why you should hire someone to handle your personal PR, stat.
With so many new avenues of marketing on the rise, it's time to get rid of the ineffective methods that are sucking up your startup budget.
Missed out on marketing classes while in school? Successful young entrepreneurs share their best bookshelf picks to brush up on the necessary skill.
Are you getting the press coverage you need? Successful entrepreneurs dish on how to draft a press release for the digital age.
If your industry is all about gimmicks and cheap competition, is it possible to build a business using honesty and real connections?
While advertising is paid for, publicity is prayed for. Stop spending money on marketing and be featured for free instead.
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