Speaking engagements are a great way to grow your startup brand — and your personal brand as CEO. Here are 12 ways to get started.
Is your public relations strategy — and the agency behind it — completely outdated? John Hall explores 3 reasons why the answer’s probably yes (and how to fix it).
If you have a product or products — or are thinking about developing some — membership or subscription-based pricing models can potentially skyrocket sales. Here’s how.
How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.
Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused — make sure what you wear reflects that.
There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.
Is your digital marketing strategy working for your startup — or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.
Dropbox went from 0 to 100 million users in just five years — largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).
Relaunching, redesigning or just rebooting your whole business website? It doesn’t have to be the expensive headache you’re imagining. (Promise!)
Just because you have a small business doesn’t mean you can’t get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.
From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers’ hearts. For brands new to posting images and video, here are a few key considerations before diving in.
When someone says “Apple,” do you think of fruit — or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).
Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?
Blogging is an excellent way to market your business and showcase your company’s personality. But beware: if not executed properly, it can also be a big waste of time.
From a meteoric rise in mobile social media users to an increased focus on great design, LoveSocial’s infographic gives brands and startups a sneak peek at what’s ahead in 2013.
Does your business market to Millennials? Tina Wells breaks down the top trends for 2013 affecting this key demographic, from social media, to spiritualism, to using technology.
Social media should be changing who we do business with — and who does business with us — but it can be challenging to figure out how best to leverage it. Here’s why.
Before you start hitting the industry conference or event circuit in the new year, make sure you’re going for the right reasons — and making a killer first impression, too.
Startups often make the mistake of firing off press releases with no actual destination in mind — but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).
Antonio Neves spent years working in live television, only to find out that the lessons he learned were even more useful as an entrepreneur.
