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The Insider: Branding
Dropbox went from 0 to 100 million users in just five years -- largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).
Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?