The Insider: Branding

12 Tips for Pitching the Press

In order to get media attention, you have to know how to make your story stand out.

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13 Offline Brand-Building Resources Every Entrepreneur Should Utilize

Thirteen successful entrepreneurs weigh in on the very best ways to build your personal brand offline.

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5 Tips for Achieving Live Video Success

Jennifer Donogh shares her professional advice about how to use live video content to your advantage when running your business.

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15 Inexpensive Ideas for Marketing Your New Product

Need more eyeballs on a product launch, but don't have money for advertising? Here are 15 alternatives to consider.

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12 Strategies for Becoming a Sought-After Speaker

Speaking engagements are a great way to grow your startup brand -- and your personal brand as CEO. Here are 12 ways to get started.

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Is Your Public Relations Strategy Outdated?

Is your public relations strategy -- and the agency behind it -- completely outdated? John Hall explores 3 reasons why the answer's probably yes (and how to fix it).

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10 Ways Subscription Services Can Increase Your Sales

If you have a product or products -- or are thinking about developing some -- membership or subscription-based pricing models can potentially skyrocket sales. Here's how.

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5 Tips for Integrating Social Media Into Your Next Business Event

How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.

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How to Make a Strong First Impression in Your Next Meeting

Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused -- make sure what you wear reflects that.

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6 Strategies to Generate More Leads From Facebook

There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.

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How to Measure Your Company's Digital Marketing Efforts

Is your digital marketing strategy working for your startup -- or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.

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From 0 to 100 Million Users: How a Simple Video Can Change Your Business

Dropbox went from 0 to 100 million users in just five years -- largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).

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7 Steps to a Headache-Free Website Makeover

Relaunching, redesigning or just rebooting your whole business website? It doesn't have to be the expensive headache you're imagining. (Promise!)

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10 Offbeat Marketing Strategies for Small Businesses

Just because you have a small business doesn't mean you can't get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.

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9 Tips to Optimize Your Company's Visual Content

From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers' hearts. For brands new to posting images and video, here are a few key considerations before diving in.

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4 Steps to Create a Powerful Personal Brand

When someone says "Apple," do you think of fruit -- or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).

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Is Your Website Designed With Your Customers in Mind?

Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?

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To Blog or Not to Blog? 11 Entrepreneurs Weigh In

Blogging is an excellent way to market your business and showcase your company's personality. But beware: if not executed properly, it can also be a big waste of time.

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What Will the 2013 Digital Landscape Look Like? (Infographic)

From a meteoric rise in mobile social media users to an increased focus on great design, LoveSocial's infographic gives brands and startups a sneak peek at what's ahead in 2013.

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Top 10 Millennial Trends and Predictions for 2013

Does your business market to Millennials? Tina Wells breaks down the top trends for 2013 affecting this key demographic, from social media, to spiritualism, to using technology.

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