The Insider: Sales & Marketing

How to Turn a Profit From That "Stupid Idea"

Honestly, there is no such thing as a stupid idea. Caitlin McCabe shares how to reposition that "stupid" business concept into a lucrative plan with multiple byproducts and revenue streams.

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Why You Shouldn't Be Handling Your Own PR

As an entrepreneur with a growing business, don't you already have enough to deal with? Dan Schawbel outlines why you should hire someone to handle your personal PR, stat.

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14 Ways to Create an Email Marketing Campaign That Works

Delivering the email to an inbox is one thing; getting people to open it and engage with your company is another. Top young entrepreneurs share email marketing strategy tips.

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12 Tips to Boost Branding With Public Speaking Gigs

To maximize profits and establish your industry authority, start by getting away from your desk and standing tall behind the podium.

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Are People Misjudging You Simply Because You Appear Young?

Being a young entrepreneur gives you more power than you think. Here's how to harness your age at intimidating business events.

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Want More Followers Online? Apply These 5 Offline Principles

Growing your online following isn't a matter of metrics or complicated formulas -- it's as simple as applying what already works in person.

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Are You the Next Instagram? How to Create a Purpose-Driven UX

Companies with products that solve problems don't last, but brands that create purpose-driven user experiences stay top-of-mind with customers for good.

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8 Opportunities to Boost Your Business With eBooks

Look no further for a new marketing product that is cheap to produce and promising for lead generation. Successful young entrepreneurs share how eBooks can transform your profits.

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7 Steps to Seize Changing Opportunities in Your Industry

Disney's Bob Iger hired former Warner Bros. executive Alan Horn as Disney's new chairman -- a smart decision in a struggling industry that all business owners can learn from.

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10 Outdated Marketing Strategies to Ditch ASAP

With so many new avenues of marketing on the rise, it's time to get rid of the ineffective methods that are sucking up your startup budget.

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How to Perfect Your 60-Second Company Pitch

From speed networking events to intimidating investor pitch meetings, the quick company introduction is something every team member must perfect.

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Lessons in Freelancing: Diversify Your Client Base!

Freelancers have to diversify -- or risk losing it all. Steph Auteri gives us the blow-by-blow on how she expanded her client base (and profits).

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11 To-Dos When Delegating Social Media Marketing

Whether assigning the tasks to someone in-house or outsourcing to an expert, small businesses must establish a social media strategy.

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How to Prepare for a Great (Business) Date

Business relationships and dating share more in common than you think. Lauren Perkins offers strategies to succeed in both.

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How to Create Startup Content Publishers Actually Want

Startups are putting themselves on the map through quality business blogging -- but before you pitch a business publication, read this.

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10 Marketing Must-Reads for Entrepreneurs

Missed out on marketing classes while in school? Successful young entrepreneurs share their best bookshelf picks to brush up on the necessary skill.

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Forget LinkedIn: 15 Offline Networking Strategies That Work

Connecting on LinkedIn and replying on Twitter is easy, but social networking has made face-to-face connections so much harder. Here's how to reconquer offline networking.

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13 Startup Skills to Learn Outside the Classroom

No matter how much time and money went into that degree, traditional education will only get you so far. 13 young entrepreneurs share what they learned long after graduation.

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Do You Know What Sets Your Business Apart?

It's the question that almost put AJ Thomas out of business. Here's why startup founders need to know the competition -- and differentiate -- to succeed.

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4 Tips to Find a Mentor Fit for the New Economy

Gen Y employees want to be leaders, not just employees. Here are 4 ways for Millennials to find mentors who match their ambitions.

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