The Insider: Sales & Marketing

10 Ways to Deal When Your Competitors Lower Their Prices

Hint: Lowering your prices is not the answer. Ten young entrepreneurs share 10 different strategies for dealing with a competitor's price drop in any industry.

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3 Ways to Optimize Your Content Marketing Strategy for Search

Writing great content is just one piece of the content marketing puzzle. Understanding (and applying) search behavior can help you see better results and traffic on your company content.

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13 Top Video Marketing Tips for Entrepreneurs

Lights, camera, action! Successful young entrepreneurs share how to catch -- and keep -- a target audience's attention with online video marketing strategies.

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6 Tips to Attract Press and Make Your Launch Go Viral

BrandYourself signed up an impressive 60,000 users in 60 hours. Patrick Ambron shares how strategic press turned his startup into a viral success.

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12 Twitter Users to Follow for Tech Trends and Tips

Following tech trends is tricky when you barely have time to answer emails and hang out with friends. Successful young entrepreneurs share who they follow on Twitter for quick tech tips.

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How to Stop "Networking" and Bring the Connections to You

Forget dull networking events at a conference hall or a local restaurant. Here are 5 ways to reignite your network and become a connector for others instead.

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HootSuite's Ryan Holmes On Building a Recognizable Brand

Companies like HootSuite don't start at the top -- they climb there, by diligently focusing on the 4 building blocks for brand success.

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Need a Community Manager? 14 Traits to Hire For

A Community Manager can make or break your brand -- but it's hard for to hire for this relatively new position. What, exactly, do CMs need to succeed?

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6 Steps to Close a Major Business Deal

Great salesmanship can wow any client, no matter how new your startup is. Jun Loayza shares a few tips from the trenches.

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5 Ways to Get Over Your Business Networking Jitters

Business networking events can be terrifying, especially for introverts. Here are a few tips to help you break the ice -- and follow up later, too.

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10 Great Gifts for Web Visitors to Improve Lead Generation

Make a lasting first impression on website visitors -- and nab their contact info -- by rewarding them with a free gift.

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11 Mobile Apps to Interact With Your Customers On the Go

When targeting a global audience, marketing never stops. Successful young entrepreneurs share their top Web and mobile apps for reaching customers while on the go.

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6 Business Lessons From My Helicopter Ride With Eric Trump

Roger Bryan got to pick the brain of Eric Trump, Vice President of Development and Acquisitions at Trump Organization, during a helicopter ride.

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A 3-Step Strategy to Land Your Startup's First Clients

Who needs client testimonials and business cards? Even brand-new startups can gain leverage in their market quickly with these 3 steps.

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How to Double Your Landing Page Conversion Rates

Want to double your landing page conversion rates, collect leads and grow your email marketing lists? Easy: dumb down your landing pages. A lot.

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Get Started on Pinterest With These 9 Brand-Building Tips

Is your business on Pinterest yet? And should it be? Follow these top tips to tap into the viral power of the visual, high-converting social platform.

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Are You Offering a Product Your Customers Will Really Buy?

Before you go from free blog content to paid info product, do your market research -- and develop your product based on what your customers will actually buy.

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Why Customer Feedback Can Transform Your Business

Looking for ways to improve your services and grow sales? Look no further than your best focus group of all: your customers. Their feedback is invaluable, if you only ask.

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4 Ways "Boring" Businesses Can Create Brilliant Content

Is your industry too dry to take advantage of content marketing? No such thing, says Lauren Fairbanks, who shares how to turn your industry blog from snooze to must-read.

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How to Recruit Gen Y as Your Passionate Brand Ambassadors

Yael Cohen of FCancer shares how to capture the attention of Gen Yers, whose passion (and access to information) is unrivaled -- and a powerful tool for any brand.

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