Your storefront isn’t doomed in a world of e-commerce. These 5 trends can help savvy retailers stay afloat.
Is your company’s story as exciting as Aveda’s, Clif Bar’s or Levi’s? Use these 5 questions to tweak your brand story for maximum impact.
Yes, it’s possible to turn your blog into your business launch pad, but only if you do right by your readership. Here’s how.
Are your prices a good deal — or just crazy low? Read the 15 tell-tale signs that it’s time to charge more for your product or service.
From online tools to secret shoppers, successful young entrepreneurs share how they keep one eye on their competitors — and one step ahead.
Negotiating and delegating are two of the most important business skills you can have — but they’re also the hardest to master.
Putting your business on Facebook, Twitter and other social media platforms isn’t about broadcasting a marketing message — it’s about being likeable.
It’s not about how you start, but how you end. Go out with a bang to convert potential clients into repeat buyers using a few key words.
Knowing a lot of people is one thing; knowing the right people is another. Use these 7 questions to evaluate business relationships before they start.
Repeat business counts. Here are a few ideas to truly connect with your customers (and keep them coming back for more).
An entrepreneur’s brand isn’t just about the company. Dan Schawbel of Millennial Branding reveals four different brands — and why each matters.
It’s easier than ever to start a business — but it’s also easier to fail. To stay on top, avoid these 3 common startup bloopers.
No matter how reputable the firm is, outsourcing your marketing can fall flat if you, as CEO, don’t set goals first — a lesson that cost me $30K.
Before defining your company in a few phrases, read these tips to craft an effective mission statement — one that both guides your actions, and attracts customers.
So, what do sex writing and career coaching have in common? The secret to finding your ideal client is highlighting what makes you, well, different.
Still stumped about Pinterest? Here are five trackable ways to use the social network to drive business traffic and create brand loyalty.
Business success often boils down to sales. But you don’t have to be a born salesman — you just have to avoid these 7 common sales mistakes.
Before finalizing the price, consider the value. Follow these top tips from ten successful young entrepreneurs.
Don’t spend your online marketing budget on dead-end endeavors and empty PPC campaigns. Instead, leverage these tested ideas first.
The teen demographic may be fickle and tricky, but they’re a lucrative audience — if you can catch their attention, that is.
