The Insider: Sales & Marketing

Terrified of Public Speaking? 5 Sources of Inspiration

Public speaking can be terrifying, even for the most successful entrepreneur. Big Fish Presentations CEO Kenny Nguyen offers 5 inspirational examples to follow.

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14 Tips for Dealing With an Angry Customer Online

Online forums give customers a faceless way to say what they really think. The question for entrepreneurs is, do you engage them publicly?

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8 Ways to Integrate Mobile Into Your Marketing Strategy

Eight members of the YEC share their best advice about the mobile marketing strategies they're using right now to get the word out about their startups.

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5 Tips to Boost Your Next Cause Marketing Campaign's Reach

Using your business to do social good is an excellent way to get involved in the community and use your entrepreneurial powers to affect change. Here are 5 tips for launching a cause-related campaign that makes an impact.

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7 Real-World Pinterest Strategies That Work

These 7 entrepreneurs are using Pinterest every day to drive traffic, showcase products and engage consumers -- and their stories may help you craft your own visual campaign.

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5 Things to Know Before Split-Testing Your Startup Website

Split-testing is a great way to collect data and make informed decisions about your startup website -- assuming you know how to parse that data and use it wisely.

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11 Tips for Introverts Who Want to Embrace Public Speaking

Introverted startup founders struggle with everything from investor pitches to making introductions at a networking event. How do you let go of the fear?

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3 Steps to Reinvent Yourself After a Disastrous Business Mistake

Michael Margolis had it all -- until he and his then-wife and business partner broke up, leaving their company in shambles. Here's how he recovered, step by step.

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13 Tips for Retailers Planning to Offer Online Shopping

If you're a brick-and-mortar retailer thinking about offering a complimentary online store, read these tips before you launch a new e-commerce site.

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6 Simple Ways to Monitor Your Competition Online

The Internet is full of information -- about you, but more importantly, about your biggest startup competitors. You should be the first in line to hear it all!

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10 Ways Google+ Can Help Your Business

Google+ is no Facebook, but some key features -- especially its ability to influence your brand search results -- make it a worthy business tool.

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The 3 Things Your Friends Should Know About Your Business

Your personal network can be a great source of leads -- provided your friends understand your business and its customers.

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The 16 Reality TV Shows Entrepreneurs Love to Watch

From Jersey Shore to Dragon's Den, these 16 reality TV shows are chock-full of startup lessons, hilarious mishaps and hard-earned business advice.

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Should You Ever Say "No" to a Potential Client?

Some clients just aren't worth the money, no matter how big the check. If you've got a domineering client, read Kenny Nguyen's story before you sign that contract.

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How to Turn Down Invites (But Keep Business Relationships)

Entrepreneurs get a LOT of invites, especially to charitable events. But you have a business to run. How do you turn down an invitation without losing face?

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10 Free Marketing Strategies for Your College Business

College is a great time to start a business, but it's also a lean time. Ash Kumra shares 10 free resources to market your college startup, even on a Ramen noodle budget!

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Should You Outsource Your Startup's SEO?

Search engine optimization is not a one-size-fits-all prospect. Before you outsource your company's SEO, make sure the agency you hire is aligned with your mission.

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11 Must-Haves to Launch a Local Entrepreneurship Group

Whether for networking opportunities or simply to gather with like-minded business people, YEC members share their top 11 activity picks to keep the local entrepreneurs coming.

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14 Effective Techniques to Get Quoted by the Press

You may have the best business in the world, but it doesn't mean anything to a journalist who wants you to answer a specific question. If you want the press to help you, help them first!

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5 Steps for Staging a More Successful Product Launch

You don't need a million bucks to launch a new product successfully (though it helps). Here are 5 tips to make an impact, each culled from the successful launch of Clear Hair Care in the U.S.

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