The Insider: Sales & Marketing

5 Tips for Writing a Winning Pitch Email

People get hundreds of emails a day. As a Millennial entrepreneur, how do you get that coveted mentor or colleague to hit "open"?

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What's Really Powering the Internet? (Infographic)

The team at Flippa.com put together an infographic based on their website sales demand vs. supply, revealing some interesting 2012 trends that could affect your business in the new year.

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20 Ways to Get More Website Traffic This Year (Ethically!)

Specific SEO techniques change over time, but there are powerful, organic ways to attract more website visitors that any business owner can apply today.

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10 Easy Ways to Collect Social Data for Your Startup

Conducting market research can be costly, but there's a whole world of social data about your customers (and competitors) a click away. How are business owners collecting -- and leveraging -- all this data?

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7 Strategic Ways to Seek Startup PR

Startups often make the mistake of firing off press releases with no actual destination in mind -- but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).

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11 Ways to Grow Sales Without the Discount Sites

Want a sales boost but fear the cost of couponing? Here are 11 alternatives to lift sales without dropping prices.

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5 Tips to Attract Visitors Before You Launch Your Website

If you build it, they might come -- but it helps to start generating excitement (and an audience) before you launch that new business website.

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3 Pieces of Advice to Help Entrepreneurs to Stay Focused

Antonio Neves spent years working in live television, only to find out that the lessons he learned were even more useful as an entrepreneur.

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12 Ways to Kick Back After Closing a Big Deal

After you hit that milestone or close that incredible new client, is it time to go back to work -- or celebrate? 12 founders weigh in.

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3 Steps to Increase Transparency (And Keep More Customers)

Simple improvements, like adding initials to the back of a sandwich bag, can go a long way in making a customer feel more at ease with your business or brand -- which leads to better retention rates and higher sales. It's called kanban.

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4 Ways to Kick-Start Your CEO Branding Strategy

CEOs like Sara Blakely -- who has crafted a highly personal CEO brand around her product -- do more for the growth of a company than you might think. Here are 4 ways to build your CEO brand.

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How to Raise Your Prices During a Slow Recovery: 13 Tips

Yes, you can raise your startup's prices when the economy is less than stellar -- assuming you can provide value and clear ROI.

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6 Ways to Optimize Your Retail Website for Search Engines

Online retailers must have a strong SEO strategy to drive new business. These 6 principles will get you started on the right track.

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3 Key Pointers for First-Time Entrepreneurs

Think you need to write a business plan before you start up? Or that you should keep your big idea secret? Think again! Rent the Runway's Jennifer Fleiss debunks the myths.

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9 Ways to Use LinkedIn to Grow Your Company's Brand

LinkedIn is a great resource to build your CEO brand, but how do you use it to promote your company? Nine entrepreneurs from the YEC weigh in with their best advice.

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Why You Should Ditch Traditional Marketing for the Real Deal

If profit is your goal, this article isn't for you. If you want to build a great startup -- the next Zappos or 37signals -- then you need to ditch marketing dogma for marketing gold.

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13 To-Dos Before Developing a Content Marketing Strategy

Content marketing is a great way to generate inbound leads and build your brand reputation -- but heed these 13 YECers' advice before getting started.

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Why I'm Selling My Name, and 6 Steps to Launch Your Own Crazy Idea

Jason Sadler is selling his name to the highest bidder. It turns out embracing the uncomfortable is a lucrative marketing strategy -- here are the 6 steps he took to make it possible.

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How to Get Exactly What You Want From Your Work, Every Time

Erica Dhawan shares her 6 tried-and-true tips for getting noticed, getting hired, getting clients -- and getting just about anything else you want out of your hard work, too.

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What the Latest Facebook Changes Mean for Your Business Page

Business owners who use Facebook to generate leads and talk to customers, listen up. Facebook's made some new changes that affect you.

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