The Insider: Sales & Marketing

9 Tips to Optimize Your Company's Visual Content

From Pinterest to Vine, visual and multimedia content is fast becoming the key to potential customers' hearts. For brands new to posting images and video, here are a few key considerations before diving in.

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8 Tools That Make Tracking Customer and Web Data Easier

From real-time social mentions to click-throughs to cold calls, your business has a lot of interactions with potential customers. But are you measuring all this data in one intuitive place?

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5 Ways to Create a High-Touch Customer Service Experience

Keeping clients happy, rather than implementing computers and automation for customer service tactics, will provide what no device can: a personal touch.

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12 Creative Ways to Get Customers to Open Their Wallets

Sometimes your potential customers need more than a nudge or a pop-up. They need nurturing, they need trust, and most of all, they need you to get your hands OUT of their pockets.

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8 Tips For Making Your Next Virtual Event a Big Success

How do you make a virtual business event a success? It's a challenge, but these 8 members of the Young Entrepreneur Council (YEC) offer some ideas to attract the right audience.

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4 Steps to Create a Powerful Personal Brand

When someone says "Apple," do you think of fruit -- or one of the most legendary brands of our time? Mark Cenicola offers tips on how to build your personal brand to complement your company (and vice versa).

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Is Your Website Designed With Your Customers in Mind?

Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?

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To Blog or Not to Blog? 11 Entrepreneurs Weigh In

Blogging is an excellent way to market your business and showcase your company's personality. But beware: if not executed properly, it can also be a big waste of time.

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What Will the 2013 Digital Landscape Look Like? (Infographic)

From a meteoric rise in mobile social media users to an increased focus on great design, LoveSocial's infographic gives brands and startups a sneak peek at what's ahead in 2013.

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10 Ways Startups Can Use Video to Effectively Drive Sales

Ten startup owners weigh in on how they use video as part of their marketing campaigns, both to increase sales and inspire more customer interaction.

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Top 10 Millennial Trends and Predictions for 2013

Does your business market to Millennials? Tina Wells breaks down the top trends for 2013 affecting this key demographic, from social media, to spiritualism, to using technology.

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4 Ways to Improve Your Business' Online Learning Experience

Online education is becoming a popular way to reach more customers, build your audience and share skills. But if your business plans to offer a course or other e-learning experience, how do you make sure the information sticks?

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13 Budget-Friendly Ways to Improve Customer Experience

Startups don't always have to spend big money to get great results. Here are 13 practical ways to adapt your customer service to fit today's (higher) customer expectations.

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How Online Word-of-Mouth Marketing Is Changing

Social media should be changing who we do business with -- and who does business with us -- but it can be challenging to figure out how best to leverage it. Here's why.

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Are You Making These 5 Online Marketing Mistakes?

For first-time entrepreneurs just starting a new business, online marketing is a cost-effective way to sell more -- but most make some version of these 5 mistakes over and over again.

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8 Tips for Making the Most of a New Social Media Platform

How do you add yet another social media platform to your marketing mix without doubling your workload along with it? Eight entrepreneurs share their best advice.

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How to Make Your Next Project Go Viral -- 5 Steps

If your new business or campaign idea is timely, then the real key to making it go viral is to execute -- fast and flawlessly.

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14 Ideas for Putting Your New Tablet to Good (Business) Use

Get a tablet this holiday season -- or invest in a few for your team? Here are some bright ideas for using them to increase your startup productivity.

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7 Quick Questions to Ask Before Your Next Networking Event

Before you start hitting the industry conference or event circuit in the new year, make sure you're going for the right reasons -- and making a killer first impression, too.

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12 Ways to Hone Your Email Marketing Strategy

Email marketing campaigns suffer from a lot of sins: confusing subject lines, cluttered layouts and entreaties to buy. Here are a dozen ways to improve your campaign -- and see better results.

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