The Insider: Sales & Marketing

5 Tips for Integrating Social Media Into Your Next Business Event

How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.

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5 Key Elements to Track Your Next Marketing Campaign

Tracking the results of a marketing campaign isn't nearly as fun as counting sales and conversions, but Phil Frost argues that it's a critical component to your next campaign's success.

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How to Make a Strong First Impression in Your Next Meeting

Especially as a woman in business, your style is a signal that you can be trusted to behave and stay focused -- make sure what you wear reflects that.

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6 Strategies to Generate More Leads From Facebook

There are some awesome apps out there to help you gussy up your Facebook Page, from drag-and-drop Heyo to powerful social analytics through Strutta.

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How to Measure Your Company's Digital Marketing Efforts

Is your digital marketing strategy working for your startup -- or just wasting time, money and resources? Sujan Patel shares 5 steps to evaluate it now.

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From 0 to 100 Million Users: How a Simple Video Can Change Your Business

Dropbox went from 0 to 100 million users in just five years -- largely thanks to a simple, 120-second video explaining its services. Andrew Angus outlines their approach (and what we can learn from them).

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11 Tips for Cultivating Customer Loyalty

Selling a customer once is great. But earning their loyalty for your business' entire lifetime is a gift -- one you have to work to earn.

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Want to Work for a Startup? 11 Tips From Founders

Always dreamed of working for an exciting startup? Eleven successful entrepreneurs share their insider tips for getting a leg up on the startup job hunt.

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Find Your Dream Job Yet? 5 Reasons Why You Should Look Now

In spite of the dire financial straits so many of us are in, today -- at this moment -- you have the best chance of finding your dream job. Here's why.

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How to Use Coupons to Promote Your Local Business

Got a local business? Then, combined with a comprehensive marketing strategy, online coupons might just be one of the most effective sales tactics you use.

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Why It Pays to Create Your Own Market

Research shows that entrepreneurs who are adept at creating their own markets in order to carve out a better strategic position almost always do better than those who do not. Kevin D. Johnson explores why.

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7 Steps to a Headache-Free Website Makeover

Relaunching, redesigning or just rebooting your whole business website? It doesn't have to be the expensive headache you're imagining. (Promise!)

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YEC Member Spotlight: Kelsey Meyer, President, Digital Talent Agents

Digital Talent Agents President Kelsey Meyer offers some words of wisdom for other entrepreneurs, from implementing Lean Startup principles to never, ever underestimating your own worth.

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12 PR Don'ts for Online Entrepreneurs

Increasingly, reporters rely on your online presence -- from your company Twitter account to your personal blog -- to glean info about your startup. But that can go terribly wrong if you're not prudent.

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10 Offbeat Marketing Strategies for Small Businesses

Just because you have a small business doesn't mean you can't get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.

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Know Your P's: 3 Ways to Integrate Traditional and Social Marketing

Social marketing matters, but startup founders would be remiss to ignore the 4 P's of traditional marketing -- and the benefits they confer on your brand.

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How I Did It: 10 Years of Evolving With the Competition

Sean Belnick has spent 10 years building BizChair.com, which he started with $3,500 in his pocket and an unproven concept: would consumers really buy furniture online?

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4 Leadership Lessons From the Boxing Ring

Novice startup founders can learn a lot from the boxing ring -- namely, how to take a punch (and get back up again), how to feel out customers and how to conserve both cash and energy over time.

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7 Tips for Getting the Right Followers on Pinterest

Laura Roeder shares 7 tips for getting targeted followers on Pinterest, including staying true to your brand with great content and remembering your Pinterest etiquette.

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5 Keys to Creating a Successful Online Promotion

Social promotions like giveaways and sweepstakes are key marketing tools. Make the most of them by ensuring they are simple, engaging, shareable, promoted, and mobile.

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