Conducting market research can be costly, but there’s a whole world of social data about your customers (and competitors) a click away. How are business owners collecting — and leveraging — all this data?
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Simple improvements, like adding initials to the back of a sandwich bag, can go a long way in making a customer feel more at ease with your business or brand — which leads to better retention rates and higher sales. It’s called kanban.
Using your business to do social good is an excellent way to get involved in the community and use your entrepreneurial powers to affect change. Here are 5 tips for launching a cause-related campaign that makes an impact.