Conducting market research can be costly, but there’s a whole world of social data about your customers (and competitors) a click away. How are business owners collecting — and leveraging — all this data?
Startups often make the mistake of firing off press releases with no actual destination in mind — but a goal-driven strategy can yield much better PR results (and boost SEO and sales, too).
Want a sales boost but fear the cost of couponing? Here are 11 alternatives to lift sales without dropping prices.
If you build it, they might come — but it helps to start generating excitement (and an audience) before you launch that new business website.
Antonio Neves spent years working in live television, only to find out that the lessons he learned were even more useful as an entrepreneur.
After you hit that milestone or close that incredible new client, is it time to go back to work — or celebrate? 12 founders weigh in.
Simple improvements, like adding initials to the back of a sandwich bag, can go a long way in making a customer feel more at ease with your business or brand — which leads to better retention rates and higher sales. It’s called kanban.
CEOs like Sara Blakely — who has crafted a highly personal CEO brand around her product — do more for the growth of a company than you might think. Here are 4 ways to build your CEO brand.
Yes, you can raise your startup’s prices when the economy is less than stellar — assuming you can provide value and clear ROI.
Online retailers must have a strong SEO strategy to drive new business. These 6 principles will get you started on the right track.
Think you need to write a business plan before you start up? Or that you should keep your big idea secret? Think again! Rent the Runway’s Jennifer Fleiss debunks the myths.
LinkedIn is a great resource to build your CEO brand, but how do you use it to promote your company? Nine entrepreneurs from the YEC weigh in with their best advice.
If profit is your goal, this article isn’t for you. If you want to build a great startup — the next Zappos or 37signals — then you need to ditch marketing dogma for marketing gold.
Content marketing is a great way to generate inbound leads and build your brand reputation — but heed these 13 YECers’ advice before getting started.
Jason Sadler is selling his name to the highest bidder. It turns out embracing the uncomfortable is a lucrative marketing strategy — here are the 6 steps he took to make it possible.
Erica Dhawan shares her 6 tried-and-true tips for getting noticed, getting hired, getting clients — and getting just about anything else you want out of your hard work, too.
Public speaking can be terrifying, even for the most successful entrepreneur. Big Fish Presentations CEO Kenny Nguyen offers 5 inspirational examples to follow.
Online forums give customers a faceless way to say what they really think. The question for entrepreneurs is, do you engage them publicly?
Eight members of the YEC share their best advice about the mobile marketing strategies they’re using right now to get the word out about their startups.
Using your business to do social good is an excellent way to get involved in the community and use your entrepreneurial powers to affect change. Here are 5 tips for launching a cause-related campaign that makes an impact.
