The Insider: Sales & Marketing

7 Key Elements of a Successful Crowdfunding Campaign

Fundable co-founder Eric Corl shares the 7 steps he believes are critical to launching a successful crowdfunding campaign.

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How to Mine Your Customer List for Sales Gold

One of the most overlooked profit centers in most businesses is right under your nose: your existing customers.

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YEC Member Spotlight: Alex Schiff, Founder and CEO, Fetchnotes

Alex Schiff, founder of productivity app Fetchnotes, shares his favorite startup advice and cash-flow tips with our editors.

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15 Inexpensive Ideas for Marketing Your New Product

Need more eyeballs on a product launch, but don't have money for advertising? Here are 15 alternatives to consider.

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11 Ways to Collect Customer Feedback

Eleven founders weigh in on their favorite tools and methods for getting customer feedback on a product.

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4 Ways to Sell More Than the Competition

Want to sell more than the competition? Be more transparent with prospects from the get-go.

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7 Easy Steps to Optimize Your Business Blog Posts

Got old business content just sitting around? Use these 7 simple steps to optimize your blog content for search.

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11 Ideas to Boost Your Location-Based Marketing Efforts

Put Foursquare and Yelp to better use -- and drive more foot traffic to your local business.

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A Better Way to Ask for an Email Introduction

In the startup world, people have their own process for requesting email introductions, Alex Schiff learned -- and it really works.

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12 Strategies for Becoming a Sought-After Speaker

Speaking engagements are a great way to grow your startup brand -- and your personal brand as CEO. Here are 12 ways to get started.

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A 5-Step Beginner's Guide to Video Marketing

Video marketing: everybody's doing it. But how do you actually start crafting business videos your customers will care to watch?

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11 Ways to Track Your Business Leads Online

From the powerful Salesforce.com to bookmarking tools, 11 entrepreneurs share how they track and manage leads online.

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16 Simple Tips for Networking Smarter

Networking: everybody's gotta do it, especially entrepreneurs, but we dread it anyway. Here are 16 quick, simple tips to help you become a master networker in no time.

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8 Copywriting Tips for a Killer Business FAQ

Your business website FAQ section is an underrated but powerful way to sell more. Matthew Ackerson shares some copywriting tips for putting yours over the top.

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Is Your Public Relations Strategy Outdated?

Is your public relations strategy -- and the agency behind it -- completely outdated? John Hall explores 3 reasons why the answer's probably yes (and how to fix it).

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10 Ways Subscription Services Can Increase Your Sales

If you have a product or products -- or are thinking about developing some -- membership or subscription-based pricing models can potentially skyrocket sales. Here's how.

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Want to Motivate Your Sales Team? 13 Ideas That Work

Possibly no department is more important in a startup than the sales department. How do you keep your salespeople on track to make -- and better yet exceed -- their sales targets?

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10 Laws for Creating an Effective Personal Brand

Entrepreneur Lisa Nicole Bell shares 10 quick but timeless laws for crafting an effective and compelling personal brand.

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The 4 Major Categories of Business Website Traffic, Explained

For online businesses, there are four primary sources of traffic -- and your Internet marketing plan should absolutely include a little of each.

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Job Hunting? 5 Tips to Prepare Your Social Profiles for Employers

Looking for a job? Here are 5 ways to make absolutely sure that when your future employer Googles you, they like what they find.

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