The Insider: Sales & Marketing

7 Fun Ways to Harness Social Media in Your Business

Social media can make or break you. You want to make sure you use it smartly. Follow these seven tips and never be clueless again.

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7 Ways B2B Marketers Can Get Started on Facebook

Tyler Arnold shares tips and tricks for B2B marketers to optimize their Facebook presence.

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3 Steps to Create a Local Communication Strategy

Learn how to appeal to local businesses to amp up your marketing strategy.

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How to Gain Customers' Trust When Building an International Business

When building a company based in a country with a less-than-ideal reputation, trust is crucial. Follow these 7 tips to make sure your customers stay loyal.

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13 Cheap, Fast Ways to Get Business Feedback

Need business feedback in a pinch? Thirteen entrepreneurs weigh in on how to try out an idea when few resources are available.

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3 Questions to Reevaluate Your Marketing Strategy

If you're not getting creative about the way you're marketing, you need to ask yourself these three questions.

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6 Apps Every Small Business Owner Should Use

Jim Belosic of Shortstack picks the six apps that have made business automation easier, faster and cheaper than ever.

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14 Mistakes to Avoid When Pitching Investors

Don't screw up your first investor pitch by overlooking the basics -- or reeking of desperation.

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How Are You Evaluating Your Clients?

A client scorecard can be a helpful way to measure the success of your professional relationships, especially in a service-based business. Robert Glazer shares how.

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3 Ways to Improve Your Startup Pitch Deck

Make sure your pitch deck shows investors real progress by answering these three simple questions.

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3 Ways to Differentiate Your Business

Who doesn't want to blow away the competition? If you want to lead your industry, start by being the best at what you do -- not by having the lowest price on the block.

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10 Tips for Launching Your Company at an Industry Event

Planning to launch your company at an industry event? These 10 do's (and don'ts) can help make or break your big news.

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10 of the Best Marketplaces for Selling Products

Looking for the perfect platform to sell your products or services? Ten professional entrepreneurs share their favorites.

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3 Reasons Women Should Pitch Their Startups More Often

Natalia Oberti Noguera, Founder and CEO of the Pipeline Fellowship, explains the benefits of pitching your startup -- and why more women should do it.

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Why the Perfect Startup Pitch Isn't a Pitch at All

Pitching your startup to investors and fellow entrepreneurs isn't just about great salesmanship. It's about telling your story.

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YEC Member Spotlight: Bryan Silverman, Co-Founder, Star Toilet Paper

Brian Silverman, Co-Founder of Star Toliet Paper, shares valuable insights about starting a business in college and unwrapping success (literally!).

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The 3 Components of an Indispensable Product

Good products are great. Great products are great, too. But if you really want to disrupt your market, your startup needs to make something indispensable.

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5 Simple Ways to Collect Customer Feedback

Startups need input from the people who matter most: customers. Here are five of the easiest ways to get feedback to improve your offerings.

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12 Tips for Getting More Word-of-Mouth Referrals

There's more value in a word-of-mouth referral from a friend than any advertisement. YEC'ers offer 12 ways to earn your customers' rave reviews.

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5 Tips for Achieving Live Video Success

Jennifer Donogh shares her professional advice about how to use live video content to your advantage when running your business.

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