The Insider: Sales & Marketing

5 Ways to Look Like a Multi-Million Dollar Brand

You don't have to break the bank to look like the big boys. These simple tips will make your business look like a global corporation, even if you're a consultant working from a home-office.

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The Science of Getting People to Say 'Yes'

The yes ladder is fundamentally a trust building exercise. If you can get people to trust you, your product and your brand they will be more likely to say yes to you again and again.

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7 Tips to Increase Your Direct Marketing ROI

Y.E.C. members provide small business advice on direct marketing ROI for aspiring, young entrepreneurs.

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12 Things Every Marketing Plan Should Consider

A quick guide to the 12 essential elements to consider when developing a marketing plan.

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Buy Sweat EquiTees Apparel to Support the Y.E.C.

"We're pumped that the Sweat Equity tee is now the official shirt of the Young Entrepreneur Council. Sweat EquiTees is an organization that really gets how proud we are about our businesses and our lives as entrepreneurs," says Scott Gerber, …

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How I Used Honesty and Transparency to Build Credibility

The penny-stock industry is plagued with corruption. Investor, Timothy Sykes, found success by proving you don't have to game the system to make a profit.

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9 Ways to Use Twitter to Market to Customers and Fans

Y.E.C. members provide small business advice on using Twitter to market to customers and fans.

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8 Ways to Make Your Video Marketing Efforts More Effective

Y.E.C. members provide small business advice on making your video marketing efforts more effective.

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How I Used My Blog to Raise $75,000

Jun Loayza is a 25 year-old entrepreneur from Southern California. RewardMe, his business, is the easiest way for restaurants and cafes to create a loyalty program. Users earn points by dining at restaurants or cafes and can later redeem points …

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From Idea to Successful Launch in Less Than 6 Months

Like most great businesses, Joel Gascoigne's tweet scheduling app Buffer was created to fill a need. In this case, it was two needs. Joel wanted to create a way to queue up tweets without scheduling each tweet individually and he …

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12 Email Marketing Tips for Young Entrepreneurs

Y.E.C. members provide email marketing tips for aspiring, young entrepreneurs.

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I Have a Great Idea for an Invention -- Now What?

If you're looking to turn your invention into a successful business, its important to do your homework and develop a sustainable business model.

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How Blogging Almost Killed My Business

Don't get blinded by your subscriber and follower counts. It doesn't matter if you have 10,000 subscribers to your blog if you don't have anything to sell. The fact is, if you're not selling anything, you still don't have a business.

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All Leads Are Not Created Equal

In a perfect world, everyone would agree with each other, and be satisfied always be satisfied. But this isn't a perfect world and disagreements with customers can leave them dissatisfied. Let's face it, sometimes clients can be down right difficult.

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The Small Biz Buy-Back

A buy-back is that critical moment, impossible to anticipate, when your favorite bartender rewards your patronage with a round “on the house.”

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Empower Your Employees for Stellar Customer Service

Give your employees the authority to go the extra mile for the customer. Instead of setting up constraints, protocol and scripts, give them the leeway to find a creative solution.

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How To Create Good Karma For Your Business

I know. It sounds incredibly woo-woo. But I'm a huge believer in the power of good karma as a means of raising visibility, establishing oneself as an expert, and bringing in new clients and projects. It's all about helping others.

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Sell More by Talking Less

You can talk to anyone, you have a great pitch, making the sale should be easy, right? Wrong. Contrary to popular belief, the key to closing sales is not pitching, it's listening.

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Get a Custom Twitter Background Without the Custom Price Tag

Using one of Twitter's generic backgrounds gives the impression that your tweets are generic too. Only a unique background can instantly impress the right followers and potential followers about the uniqueness of your tweets, and attract them to your brand.

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Boost Your Brand With Strategic Alliances

One of the most vital things you can do in your first year as an entrepreneur is form strategic alliances and partnerships, either with leaders of your industry or media gatekeepers.

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