The Insider: Sales & Marketing

How to Ask Someone to Become Your Mentor

Bert Gervais, a.k.a. The Mentor Guy, gives you the number one tip on how to ask someone to be your mentor at a conference.

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Look Like a Big Company Without Spending Big Money

Easy strategies and inexpensive tools to get your small-business website up and running in no time.

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Is Your Company Making These Common SEO Mistakes?

Shama Kabani, award-winning CEO of The Marketing Zen Group, discusses the three biggest SEO mistakes most companies make.

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7 Ways to Build the Ultimate Support Network

You don't have to go it alone just because you're an entrepreneur. Here are some tips for building a network, so you don't feel like you're alone in the wilderness.

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How to Build a Business that Resonates With Purpose

Use these tried and true strategies for building an authentic business and attract your ideal clients.

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Improve Your Business Using Digital Literacy

John Meyer, Chief Creative Officer and Bro-Founder of 9 Clouds, discusses the who, what, when where and how of using technology and digital media as a business tool.

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The Zynga Method of Market Testing

Don't get stuck in development with your product, waiting for everything to be perfect before you launch. Here's how one online game-maker tests the market before going all-in; and you can too.

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How I Turned the Biggest Risk of My Life Into a Successful Business

After following the beaten path to corporate America, Louis Lautman, realized that if he was ever going to accomplish his dream of being an entrepreneur, he had to walk away from it all. Here's how he made it pay off.

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How to Diffuse an Angry Customer

BeattheGMAT Founder, Eric Bahn, shares a simple technique that works 99 percent of the time for calming the unhappy customer.

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Mind Traps That Sabotage Your Business

If business growth seems sluggish, take inventory in these six areas to ensure you aren't committing self-sabotage.

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How to Build a Sustainable Business Model

Urban Escapes founder, Maia Josachvili, knew the company would need a new business model if it was going to scale. She discovered that the answer was as simple as doing the math.

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10 Ways to Use LinkedIn to Market and Brand Your Company

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Is Your Product Idea Viable?

Starting a business is not just about having an idea. Here are 5 questions to ask yourself before you forge ahead.

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How to Build a Breakout Business in a Saturated Market

KISSmetrics Founder, Neil Patel, asked his customers for feedback and gave them exactly what they needed. Here's how he did it.

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10 Essential Facebook Do's and Don'ts

With the right tools and strategy, Facebook can become an important part of your marketing, lead acquisition and customer- service strategies.

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Three Common Mistakes College Entrepreneurs Make

College students have a lot to learn about being an entrepreneur. Are you making these common mistakes?

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How to Publish Your First Book

Vanessa Van Petten, author and founder of RadicalParenting.com, discusses the four basic methods for publishing a book -- and their pros and cons.

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7 Indicators of an Exceptional Digital Brand

Despite the growth of a new school of experts who spend their days discussing social media, few have mastered the art and science of digital branding.

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9 Tips on Creating an App for Your Retail Business

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Tune in to Your Social Sphere

Building an effective and efficient social media strategy means figuring out where your target audience is, listening to what they are saying and engaging in the conversation.

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