The Insider: Sales & Marketing

Are You In My Circle? 5 Reasons Google Plus Is Great for Entrepreneurs

Still wary about committing your precious time to another network? Here are a few reasons it might be beneficial to jump into Google Plus

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Be a Good Date: Strategies for Effective Networking

Following the same rules that you would typically follow on a date provides some guidance for how to prepare for the event, what to do while there, and actions to take post-event to take advantage of any prospects.

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How to Make a Killer First Impression

Most people will make a snap judgement about you within a few seconds of meeting you. Keep these five things in mind to ensure your first impression is a good one.

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How I Discovered My Niche and Learned to Work Smart

When editorial consultant, Steph Auteri, started Word Nerd Pro, she burnt herself out trying to please clients and provide too many services. Here's how she learned to pare it down and get paid what she was worth.

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Start a Founders Meet-Up Group In Your City in 7 Steps

Sometimes being an entrepreneur feels like a solitary journey. Here are some tips for creating a support network of entrepreneurial peers.

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Test Your Product Before You Launch

Planning to launch a new product? Brad Kendall, co-founder of Digihedron, discusses the importance of testing before you launch, and asking the right questions to get the best feedback.

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How to Be an Expert in Small-Business Public Relations

President and Founder of The Young Entrepreneur Council, Scott Gerber, sat down and answered some of your questions live on video. He talks about his journey as an entrepreneur, and answers questions on starting up as an entrepreneurs.     …

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3 Ways to Dominate Your Market Without Spending a Fortune

Achieving celebrity standing within your market positions you head-and-shoulders above the competition.

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How to Enter the Global Market In 5 Steps

Strategies for creating an international presence for your brand -- and taking you business to new heights.

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Does Your Business Provide Value?

Brett Kopf, co-founder of remind101, discusses how to determine whether, and to whom, your business provides value.

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How to Write a Compelling Press Release

Tips for getting featured in the media and get more publicity -- without breaking your advertising budget.

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Networking 101

The YEC community members share their best tips for effective networking.

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10 Tips for Networking Like a Pro

Strategies for making the most of your networking efforts and becoming a high-level networker.

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How to Turn Your Former Employer Into a Client

Trying to turn your former employer into a client? Here are 11 tips from the YEC on closing the deal.

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6 Tips for Selling When All You Want to Do Is Create

Business is about selling a product or service, and creative businesses are no exception. Here are some strategies for your creative desires and ensuring your business continues to grow.

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Turn Your Idea Into a Viable Business in 4 Steps

Sometimes all you need to get your business off the ground is to start testing the waters.

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How to Attract a Diverse Customer Base

Being a black entrepreneur doesn't have to define your business. Here are some strategies for building a race-neutral brand.

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Measuring Social Media Marketing Success

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5 Steps for Turning Customers Into Brand Advocates

Strategies for creating a personalized experience and establishing a long term customer relationship.

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Just Because You Build It, Doesn't Mean They Will Come

Use these four tips for getting the attention of the your target audience -- even if you're a small fish in a big pond.

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