The Insider: Sales & Marketing

Make Email Follow-Ups Systematic, Not Stressful

People fail, but systems usually don't. Here's a simple and free way to streamline your inbox and guarantee more email responses.

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How to Reach Your Target Audience Through Tribal Marketing

Customers today are more than demographics. Tina Wells explains how tribal marketing can help you reach your target market faster.

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15 Tips to Securing Product Distribution in National Retail Chains

How do you get your product on the shelves of retail stores? Successful young entrepreneurs share their proven strategies.

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How to Expand Your Client Base Through Public Speaking

Conquer your fear of public speaking and expand your client base at the same time. Alexia Vernon shares five ways to take on the podium.

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A 3-Step Primer for Developing a Social Media Strategy

Have you been wanting to hold a social media strategy meeting, but not sure where to start? Caitlin McCabe helps you prepare.

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What Does Facebook's IPO Mean for Gen Y?

The largest startup of Gen Y's lifetime will soon go public. What does that mean for the rest of us?

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Why Customer Feedback Is Valuable to Your Business

How much can you gain from getting customer feedback? The truth is there's absolutely nothing to lose.

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How to Attract Interest at Trade Shows

Against all the competition at trade shows, here's how you can make your booth stand out, even with a brand new idea.

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Is Presentation Everything? Sales and Packaging Explained

Though the quality of your product is important, sales and packaging can make or break your business.

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Beyond Facebook and Twitter: Boutique Social Networks

If your business is to stay social media savvy, maintaining accounts on Facebook and Twitter isn't enough.

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Marketing Doesn't Matter If Your Customers Aren't Served

How far can your marketing go if you have dissatisfied customers? Matt Mickiewicz shares his golden rules for great customer service.

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Forget Marketing—Focus On Public Relations

While advertising is paid for, publicity is prayed for. Stop spending money on marketing and be featured for free instead.

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7 Ways to Maintain Customer Service as Your Business Grows

As your startup begins to soar, don't forget to stay grounded alongside the customers you serve.

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Can You Cure Your Social Media Addiction While Boosting Feedback?

Are you using social media to deliver quality content? Or to feed your own ego with "Likes" and RT's? Gabrielle Bernstein shares how stepping away helped her step up her social media strategies.

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10 Ways to Take Advantage of a Rural Location

In today's e-commerce world, it's not about location. It's all about your attitude.

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How a Glass of Wine Launched My Business

Are you serving the right audience? Colin Wright wasn't until he stepped out of the box, even if it was just for a single glass of wine.

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The Virtual Handshake: Making and Taking Email Introductions

In today's digital landscape, making the connection with a potential colleague or business partner doesn't necessarily need to happen in person anymore. Nathan Lustig outlines the ideal formats for making and taking email introductions.

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How to Streamline Your Business for Balance and Success

No matter what industry, there are two sides to every business, and an entrepreneur must have a strong handle on both in order to achieve success. Nathalie Lussier shares the secrets to streamlining the lesser known side of business models.

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How To Start Actively Marketing Yourself

Switching from a steady salary to your own freelance entrepreneur? Stop chasing project job boards and bring the business to you by actively marketing yourself effectively.

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Tips and Tricks for Getting Quoted in the Press

Becoming a frequently quoted media darling is both art and science -- here are 19 ways to increase your chances of exposure.

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