The Insider: Sales & Marketing

Dread Making Sales? A To-Don't List for Selling More

Business success often boils down to sales. But you don't have to be a born salesman -- you just have to avoid these 7 common sales mistakes.

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10 To-Do Items When Pricing Your Product

Before finalizing the price, consider the value. Follow these top tips from ten successful young entrepreneurs.

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How to Effectively Spend Your Online Marketing Budget

Don't spend your online marketing budget on dead-end endeavors and empty PPC campaigns. Instead, leverage these tested ideas first.

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10 Surefire Strategies to Reach the Teen Demographic

The teen demographic may be fickle and tricky, but they're a lucrative audience -- if you can catch their attention, that is.

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5 Steps to Stand Out as an Etsy Entrepreneur

If you're just setting up shop on Etsy, success is about more than what you're selling. It's about giving customers a reason to buy.

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13 Tips for Writing Your First Professional Development Book

If you're thinking about writing your own professional development book, think again. Knowing your market first is critical.

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15 Negotiation Tactics for Startup Owners

Don't enter the negotiation room unprepared. Fifteen successful young entrepreneurs share their top tips for sealing the deal.

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How Not to Screw Up a New Business Relationship

New colleague or client? Use the rules of dating to build a relationship: be clear, be communicative, and remember that timing is everything.

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Are You a One-Trick Pony? How to Give Customers More

It's not enough to offer just one "golden" product anymore. Continue selling to existing customers by giving them more of what they love.

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9 Ways to Approach Anonymous Haters Online

When anonymous haters damage your business reputation online, should you react or retreat? Nine entrepreneurs share their best advice.

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A 5-Step Strategy for Crafting a Company Vision

Is your company's team clear on long-term strategy? Get everyone on the same page with this simple, five-step visioning process.

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How to Draft a Press Release for the Digital Age

Are you getting the press coverage you need? Successful entrepreneurs dish on how to draft a press release for the digital age.

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4 Code-Free Steps to Launch Your Business Website

Tips, tools and steps for making your online business a reality -- even if you don't know how to code a website.

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Who's in Your Professional Inner Circle?

Do you have a professional inner circle? Having a peer group provides accountability and honesty entrepreneurs can't get elsewhere.

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3 Ways to Build Buzz for a Product Before It Ships

Are you establishing market need for your product before it hits the shelves? Here are 3 tips to create buzzworthy, profitable launches.

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How to Network Outside Your Own Industry

Being well-connected in your own industry is key, but being able to branch out into others is even better. Here are tips to network smarter.

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How to Beat Competitors With Authenticity and Passion

If your industry is all about gimmicks and cheap competition, is it possible to build a business using honesty and real connections?

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How to Hire Startup Talent Through Social Media Platforms

When looking for new talent to join your startup, should you stay away from recruiting services and head straight for social media platforms?

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How to Better Your Business Without Networking

For introverted entrepreneurs who hate the thought of networking, here are five ways to boost business without leaving your desk.

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6 Principles of Influence to Grow Your Bottom Line

Leverage Dr. Robert Cialdini's six principles of influence to improve your small business sales strategy and grow your bottom line.

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