The Insider: Sales & Marketing

Test Your Product Before You Launch

Planning to launch a new product? Brad Kendall, co-founder of Digihedron, discusses the importance of testing before you launch, and asking the right questions to get the best feedback.

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How to Be an Expert in Small-Business Public Relations

President and Founder of The Young Entrepreneur Council, Scott Gerber, sat down and answered some of your questions live on video. He talks about his journey as an entrepreneur, and answers questions on starting up as an entrepreneurs.     …

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3 Ways to Dominate Your Market Without Spending a Fortune

Achieving celebrity standing within your market positions you head-and-shoulders above the competition.

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How to Enter the Global Market In 5 Steps

Strategies for creating an international presence for your brand — and taking you business to new heights.

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Does Your Business Provide Value?

Brett Kopf, co-founder of remind101, discusses how to determine whether, and to whom, your business provides value.

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How to Write a Compelling Press Release

Tips for getting featured in the media and get more publicity — without breaking your advertising budget.

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Networking 101

The YEC community members share their best tips for effective networking.

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10 Tips for Networking Like a Pro

Strategies for making the most of your networking efforts and becoming a high-level networker.

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How to Turn Your Former Employer Into a Client

Trying to turn your former employer into a client? Here are 11 tips from the YEC on closing the deal.

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6 Tips for Selling When All You Want to Do Is Create

Business is about selling a product or service, and creative businesses are no exception. Here are some strategies for your creative desires and ensuring your business continues to grow.

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Turn Your Idea Into a Viable Business in 4 Steps

Sometimes all you need to get your business off the ground is to start testing the waters.

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How to Attract a Diverse Customer Base

Being a black entrepreneur doesn’t have to define your business. Here are some strategies for building a race-neutral brand.

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Measuring Social Media Marketing Success

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5 Steps for Turning Customers Into Brand Advocates

Strategies for creating a personalized experience and establishing a long term customer relationship.

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Just Because You Build It, Doesn’t Mean They Will Come

Use these four tips for getting the attention of the your target audience — even if you’re a small fish in a big pond.

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How to Ask Someone to Become Your Mentor

Bert Gervais, a.k.a. The Mentor Guy, gives you the number one tip on how to ask someone to be your mentor at a conference.

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Look Like a Big Company Without Spending Big Money

Easy strategies and inexpensive tools to get your small-business website up and running in no time.

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Is Your Company Making These Common SEO Mistakes?

Shama Kabani, award-winning CEO of The Marketing Zen Group, discusses the three biggest SEO mistakes most companies make.

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7 Ways to Build the Ultimate Support Network

You don’t have to go it alone just because you’re an entrepreneur. Here are some tips for building a network, so you don’t feel like you’re alone in the wilderness.

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How to Build a Business that Resonates With Purpose

Use these tried and true strategies for building an authentic business and attract your ideal clients.

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