The Insider: Sales & Marketing

How to Network With Anyone

Think you're not successful enough to connect with thought leaders in your field? Scott Dinsmore reveals 7 ways to reach influencers at any level.

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Should Businesses Treat Influencers Differently?

Influencers DO matter. They help grow your company and your bottom line. Community managers and entrepreneurs, take note!

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13 Strategies to Rank Higher in Google Search

Your website is full of great content, but what's the point if no one ever sees it? Use these tips to up your Google search rank.

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How I Turned Failure Into 30,000+ Newsletter Readers

A contemplative walk on the beach became the inception of the idea behind "The Dash"—Laura Roeder's weekly how-to newsletter.

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5 Ways Brick and Mortars Can Compete With Online Commerce

Your storefront isn't doomed in a world of e-commerce. These 5 trends can help savvy retailers stay afloat.

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Turn Your Brand Story Into an Epic Narrative

Is your company's story as exciting as Aveda's, Clif Bar's or Levi's? Use these 5 questions to tweak your brand story for maximum impact.

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10 Tips for Using Your Blog to Launch a Business

Yes, it's possible to turn your blog into your business launch pad, but only if you do right by your readership. Here's how.

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15 Signs Your Prices Are Way Too Low

Are your prices a good deal -- or just crazy low? Read the 15 tell-tale signs that it's time to charge more for your product or service.

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13 Strategies for Scoping Out Your Competition

From online tools to secret shoppers, successful young entrepreneurs share how they keep one eye on their competitors -- and one step ahead.

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How to Master the Arts of Negotiation and Delegation

Negotiating and delegating are two of the most important business skills you can have -- but they're also the hardest to master.

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5 Tips to Stop Failing at Social Media Marketing

Putting your business on Facebook, Twitter and other social media platforms isn't about broadcasting a marketing message -- it's about being likeable.

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How to Make Your Website's Call to Action Count

It's not about how you start, but how you end. Go out with a bang to convert potential clients into repeat buyers using a few key words.

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7 Questions to Measure the Value of Your Network

Knowing a lot of people is one thing; knowing the right people is another. Use these 7 questions to evaluate business relationships before they start.

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How to Create Lasting Relationships With Customers

Repeat business counts. Here are a few ideas to truly connect with your customers (and keep them coming back for more).

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A 4-Part Branding Strategy for Startups

An entrepreneur's brand isn't just about the company. Dan Schawbel of Millennial Branding reveals four different brands -- and why each matters.

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Starting Up? Avoid These 3 Common Mistakes

It's easier than ever to start a business -- but it's also easier to fail. To stay on top, avoid these 3 common startup bloopers.

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The Business Lesson That Cost Me $30,000

No matter how reputable the firm is, outsourcing your marketing can fall flat if you, as CEO, don't set goals first -- a lesson that cost me $30K.

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15 Tips for Writing Your Company's Mission Statement

Before defining your company in a few phrases, read these tips to craft an effective mission statement -- one that both guides your actions, and attracts customers.

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How to Embrace Your Quirks (and Attract Better Clients)

So, what do sex writing and career coaching have in common? The secret to finding your ideal client is highlighting what makes you, well, different.

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How to Get Measurable Results With Pinterest

Still stumped about Pinterest? Here are five trackable ways to use the social network to drive business traffic and create brand loyalty.

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