The Insider: Sales & Marketing

9 Tips for Covering Company Events on Social Media

Nine entrepreneurs explain how they get as many online hits as possible for company events.

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5 Quick Ways to Build Confidence in Business Conversations

If you secretly prefer that a computer screen separate you and the person you're chatting with, follow these tips to master in-person communication NOW.

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11 Networking Mistakes Business Owners Make

It's difficult to salvage a networking opportunity gone wrong. Don't make these 11 mistakes.

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4 Common Startup Pitch Mistakes to Avoid

Heidi Allstop shares valuable advice about creating a startup pitch that won't make your listeners want to nod off or run for the door.

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12 Tips for Pitching the Press

In order to get media attention, you have to know how to make your story stand out.

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How to Use Social Media to Make Real-World Connections

What do all our tweets, posts, and photos really do for us once we sign offline?

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3 Components of a Website That Sells

Creating a business website is easier, faster and cheaper than you might assume.

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3 Tips for Building a Stronger Network

It's always a good time to have a strong network.

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13 Offline Brand-Building Resources Every Entrepreneur Should Utilize

Thirteen successful entrepreneurs weigh in on the very best ways to build your personal brand offline.

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12 Ideas for Revamping Your Boring Company Blog

Blogs can drive a lot of traffic to your company site. Don't get left behind -- follow these tips to attract readers.

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10 Tips to Host a Successful Video Seminar

Make sure your video events and seminars are glitch-free with these 10 tips.

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11 Must-Have Marketing Tools for Product Launches

When launching a new product, you want to spread the word as far as possible. These tools will help you do so.

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12 Ways to Incorporate Your Target Audience Into Your Web Design

If you want to attract a certain type of customer, you have to think like them. Twelve successful entrepreneurs weigh in on how to do just that.

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12 Automation Tips That Can Make You More Money

Automating certain aspects of your business cannot only save you time, it can make you extra money too.

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13 Traditional Marketing Strategies You Can't Afford to Ignore

It seems like marketing is almost completely online these days -- which is exactly why you should be taking advantage of the more traditional spaces to stand out.

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How to Make Your Content so Valuable, It Goes Viral

The key to going viral is value. Does your article, infographic, video or blog post really merit sharing?

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11 Tips for CEOs Starting a Personal Twitter Account

CEOs new to Twitter struggle to balance their personal brand with their company's mission.

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6 Things You Should Know About Mobile Video Advertising [Infographic]

Think you how how to advertise with video? Think again. This infographic will break down every detail in six easy steps. Lights, camera...action!

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4 Steps to Become a Better Salesperson

You are already a salesperson, whether you knew it or not. Read these four tips to tune up your skills.

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5 Ways to Use Market Competition to Your Advantage

In order to beat your competition, you've got to know them. Follow these five steps to blow those other companies out of the water.

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