Zach Cutler
Founder and CEO Cutler GroupZach's Latest Tweet:
TheCutlerGroup: Today's hottest apps for entrepreneurs! http://t.co/qsUABafM
06:00 PM January 24, 2012 | FOLLOW ZachZach Cutler is a dynamic entrepreneur and marketing professional who formed Cutler Group, a communications firm, in 2009. He specializes in crafting innovative communication campaigns to help businesses and organizations thrive. Zach consults on foreign media to senior government officials and is a freelance contributor on entrepreneurship to the Washington Examiner. Zach received a BBA in Marketing from The George Washington University School of Business. He has interned at the White House, US Department of Commerce and Ogilvy PR. He currently resides in Washington DC.
What is one common issue that you have faced with startup hires and how have you rectified the situation?
Oftentimes, the best applicants are not the best interviewers, and vice versa. This makes it very tricky to bring on the right talent, as the best interviewers might be poor workers.To solve this issue, I recommend a “trial day”—putting the person to work for a half or full day in order to see how they do the actual job you are hiring them for.
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Forget Marketing—Focus On Public Relations
Zach Cutler Founder and CEOWhile advertising is paid for, publicity is prayed for. Stop spending money on marketing and be featured for free instead.
Read More | 1 Comment Branding, Business, Public Relations, Sales & Marketing -
How to Write a Compelling Press Release
Zach Cutler Founder and CEOTips for getting featured in the media and get more publicity — without breaking your advertising budget.
Read More | Leave a comment Public Relations, Sales & Marketing -
Why Bookkeeping Software Is More Important Than Office Space
Zach Cutler Founder and CEOZach Cutler, founder of the Cutler Group explains why referral marketing and having the right system for tracking finances are business essentails.
Read More | Leave a comment Basics, Money, Starting Up
