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Robert Castaneda Founder/CEO, ServiceRocket

Rob Castaneda started working on the Sydney helpdesk of a Silicon Valley software company at age 17. His mind was blown wide open and he took to technology. Within 3 years he had worked in various departments of the company ranging from pre-sales, training, support and research & development. He also had the opportunity to travel to Silicon Valley for work and during this time took the chance to visit his fathers’ homeland – a trip that had a profound impact on his life since. In 2000, Rob moved to Silicon Valley to work for a startup company and contributed and co-authored several books and publications realted to Enterprise Java. After the 2001 dot-com crash he took the opportunity to move back to Sydney and get married. At the same time he started his company – CustomWare, which later re-branded in 2013 to ServiceRocket. Since 2001, CustomWare grew from Rob to where it is today – a company with over 120 employees and offices in Sydney, Kuala Lumpur, Palo Alto, London and Santiago. He has been listed 3 times as one of Australia’s top 30 entrepreneurs under 30 years of age and in 2009 was recognised with an ‘Entrepreneur of the Year’ award by Ernst & Young. Rob was a director for the Global Student Entrepreneur Awards - an annual competition encouraging student entrepreneurs around the world. He represented Australia at the G20 Summit for Youth Entrepreneurship in Toronto 2010. He served as a board member of the Entrepreneurs Organization in Sydney and served as the President of the EO San Francisco chapter in 2011/2012. He is also very active in youth sports coaching in the local community.

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