8 Copywriting Tips for a Killer Business FAQ
Your business website FAQ section is an underrated but powerful way to sell more. Matthew Ackerson shares some copywriting tips for putting yours over the top.
Read More No CommentsMatthew Ackerson Founder, Saber Blast
Matt Ackerson and the founder of PetoVera Inc. and its flagship product, Saber Blast. After several stints building different startup businesses and products, PetoVera was started in 2010 with a focus on developing a long-term organization with a focus on three core values: relentless self-improvement, honor your ability to create, and fun. The company began as a web design consultancy with the mission to automate and accelerate creativity, and has evolved into a product company with the launch of it's alliance marketing tool, SaberBlast.com.
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Why You Should Ditch Traditional Marketing for the Real Deal
If profit is your goal, this article isn’t for you. If you want to build a great startup — the next Zappos or 37signals — then you need to ditch marketing dogma for marketing gold.
Read More No Comments13 Startup Challenges (That Make the Rewards Even Sweeter)
Starting up is hardly glamorous — and for first-timers, know that your mettle will be tested. But the rewards outweigh every all-nighter.
Read More No Comments7 Benefits to Being a Lazy Entrepreneur
Every entrepreneur should be passionate, hard-working…and lazy? Matthew Ackerson explains why less can be more for CEOs.
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