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Pete Kennedy Founder and Chief Marketing Officer, Main Street ROI

Pete Kennedy is an entrepreneur and Internet marketing consultant based in San Francisco. Pete believes 3 things about marketing: 1. Marketing is the key to any company's success. Marketing delivers new customers, and new customers are the lifeblood of every business. 2. Marketing should be an investment, not an expense. Every marketing activity must provide a trackable return on investment (ROI). 3. Business owner should be in control of their marketing, even if they delegate specific tactical areas. And the first step to gaining control is education. Pete is the co-founder of Main Street ROI, a company that teaches small business owners how to implement online marketing best practices. Since 2010, Main Street ROI has helped hundreds of small businesses create profitable online marketing campaigns. When he's not working, Pete enjoys running, hiking, traveling, and playing the drums.

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