The 4 Major Categories of Business Website Traffic, Explained
For online businesses, there are four primary sources of traffic — and your Internet marketing plan should absolutely include a little of each.
Read More No CommentsPete Kennedy Co-Founder and Managing Partner,
Pete Kennedy is an entrepreneur and Internet marketing consultant based in San Francisco. Pete believes 3 things about marketing: 1. Marketing is the key to any company's success. Marketing delivers new customers, and new customers are the lifeblood of every business. 2. Marketing should be an investment, not an expense. Every marketing activity must provide a trackable return on investment (ROI). 3. Business owner should remain in control of key marketing functions, even if they delegate specific tactical areas. And the first step to gaining control is education. Pete is the co-founder of Main Street ROI, a company that teaches small business owners how to implement online marketing best practices. Since 2010, Main Street ROI has helped hundreds of small businesses create profitable online marketing campaigns. When he's not working, Pete enjoys running, hiking, traveling, and playing the drums.
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Are You Making These 5 Online Marketing Mistakes?
For first-time entrepreneurs just starting a new business, online marketing is a cost-effective way to sell more — but most make some version of these 5 mistakes over and over again.
Read More No Comments3 Simple Questions to Jump-Start Your Business Growth
Feeling stuck in your business? Don’t be — Pete Kennedy offers 3 questions that can help you plan for a startup growth spurt sooner than later.
Read More No CommentsHow to Double Your Landing Page Conversion Rates
Want to double your landing page conversion rates, collect leads and grow your email marketing lists? Easy: dumb down your landing pages. A lot.
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