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Nathalie Lussier

Founder, CEO Nathalie Lussier Media

Nathalie Lussier is an online business triple threat: combining tech, design, and marketing. She whips up digital strategies for turning ideas into online businesses that feed the soul and serve the world. She graduated from the University of Waterloo with a Bachelor in Software Engineering, complete with a job offer to work on Wall Street. Throughout college she undertook paid internships that allowed her to live and work in cool places like New York City, Silicon Valley in California, and London England. She's worked for a start up in Silicon Valley, and banks on Wall Street. She's got a Black Belt in the Korean martial art of Taekwondo, and enjoys hot yoga. She also drinks green juice, and loves to walk her dog by the lake in downtown Toronto, when she's not cooking up digital strategies or marketing savvy web sites.

Q&A with Nathalie Lussier:

What are some challenges you did not anticipate when deciding to start your own business?

When you start a business, it's easy to assume you know exactly what people want to buy. But the truth is that understanding your customer and what they are looking for takes a lot of practice, and is a concerted effort that's going to improve your marketing and profitability like nothing else.

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