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Eric Holtzclaw Founder and Chief Strategist, Laddering Works

Eric V. Holtzclaw is a serial entrepreneur. He has spent over 20 years founding multiple start-up companies including one of the first profitable Internet enterprises. He is driven by taking the lessons he has learned and working with other entrepreneurs to move them from working "in their business" to working "on their business". He is the founder and Chief Strategist of Laddering Works, a marketing and product strategy firm. Laddering Works advises clients on the development of customer-centric products, services, marketing messages and experiences. Eric is also the managing partner of the venture firm ResurgInt Thinking which makes investments of capital and time into emerging technologies and products that are positioned to take advantage of changing consumer behavior. Eric speaks regularly on evidence-based customer research, consumer trends, leadership and entrepreneurship. He is the author of Laddering: Unlocking the Potential of Consumer Behavior. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' individual business journeys and successes. His column appears weekly on INC and he is a regular contributor to CMO.com, The Washington Post, AMA, Time and The Wall Street Journal.

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