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Annie Wang is the Co-founder, Chief Product Officer, and Creative Director of Her Campus Media (HerCampus.com), an online magazine for college women and marketing platform for companies looking to reach the college market. Her Campus launched in September 2009 after winning Harvard’s business plan competition, and has since been featured in The New York Times, Bloomberg Businessweek, Fox Business, Yahoo Finance, CNN Money, CBS MoneyWatch, Business Insider, The Boston Globe, U.S. News & World Report, and on ABC News Now, among others. Annie is passionate about synthesizing the various stakeholder considerations for Her Campus into a cohesive vision, and building an end product that best serves its readers, writers, and partners. She is responsible for overseeing strategy and implementation for user experience, branding, and technology for Her Campus. In September 2010, Annie took a leave of absence from Harvard University to work on Her Campus full time. She was concentrating in Visual and Environmental Studies and pursuing a secondary field in Psychology. Prior to founding Her Campus, Annie managed websites and branding for two dozen organizations nationally. Annie has been named to Bloomberg Businessweek's 25 Under 25 Best Young Entreprenuers, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, Boston Business Journal & Mass High Tech's Innovation All-Stars, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. In her spare time, Annie can be found doing manicures for her girlfriends or playing video games with her guyfriends.
When I launched the collegiette™ lifestyle website, HerCampus.com, in September 2009, we couldn’t foresee all the features that we would add to the site. A year and a half later, we’ve narrowed down the scope of what we offer and clarified our mission. To go along with the changes in our business model, our site is getting a redesign from the ground up, which involves refining our Content Management System — or CMS.
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