Alexandra Wilson, Founder and Chief Merchandising Officer of Gilt Groupe
With over twelve years of international experience in luxury goods and retail, Alexandra Wilkis Wilson, Founder and Chief Merchandising Officer of Gilt Groupe, is on the forefront of revolutionizing and innovating the landscape of luxury e-commerce.
Prior to co-founding Gilt Groupe, Alexandra managed retail operations at Bulgari, overseeing 15 North American stores. Before working at Bulgari, Alexandra managed Leather Goods Sales Planning for Louis Vuitton North America. Alexandra began her career working for 3 years in investment banking at Merrill Lynch, spending her time between New York, London and Latin America. She subsequently entered the retail world working for retail guru Marvin Traub at Financo Inc.
Alexandra holds a B.A. from Harvard College where she graduated Magna Cum Laude and an M.B.A. from Harvard Business School. Alexandra speaks five languages. She is involved in a number of not for profits including: Dress for Success, Pro Mujer, Endeavor Global, Robin Hood Foundation, the New York Junior League and El Museo del Barrio. She is also an active fundraiser for her alma maters The Brearley School, Phillips Exeter Academy and Harvard University. Alexandra is an official mentor for Tech Stars and an unofficial mentor for many budding entrepreneurs.I don’t want to spend all of my time on Facebook and Twitter. What’s the most time-efficient and meaningful way to interact with my customers online?
This really depends on the type of business you have. At Gilt, our customer support team actually engages directly with customers over Facebook and Twitter to answer any customer concerns or questions directly. It's a great tool for us, but this might not work for other businesses.
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