Question: What is your best tip for using Twitter to market to customers and fans?
Engage with your Followers
"After running Ruby Media Group, a Social Media and Personal Branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to NOT market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become "followers" of their lives, making their product embedded into their daily lives. "
Avoid insecurity work
""Insecurity Work" is when you compulsively check your email, website traffic, blog comments, etc, and it's poison. Twitter is one of the most-common causes of insecurity work that I see among young entrepreneurs. I suggest that you limit the time you spend on Twitter each day to less than a half hour. Remember: You don't need to @Reply every single person that mentions your brand. "
It's a "Social" Tool
"Twitter is an amazing tool to market and really interact with fans and customers. It gives you real time conversation with them but if you don't interact and answer questions people have it's a complete turn off. There is a reason that it's a "social media" tool and the key word is "social." Don't constantly shove information down their throats. Be social and see what your customers want or need."
"I have an automatic responder using socialoomph.com set up so that when people "follow" me on Twitter they get a direct message regarding my website. For Schedule Makeover(TM) time coaching and training, the goal is to drive traffic to my newsletter sign up."
Provide value and get software to help
"There are two goals you should have when using twitter to market to customers: Establish yourself as an expert and deliver relevant valuable content. Post tips, advice and guidance that will HELP your potential customers. Once you get the content down on what you want to post I recommend using software like Tweet Adder to help you manage the your account and stay active with your followers. "
Provide Relevant Information
"Twitter is a brilliant tool to push information out to your customers and fans, but it is important to remember that twitter is not about self-promotion. Be sure you're engaging your customer base and starting a dialogue. Create genuine interaction and work to distribute information relevant to your customers. Using this approach will help you harness the power of Twitter."
Be personal & interesting
"70-80% of your tweets should be informational, fun or personal in nature and only 20-30% should be commercial. Retweet interesting links, useful articles and photos taken from your cell phone. For example, at SitePoint we recently tweeted about Movember mustaches, posted photos of 10 staff members who grew mustaches, and asked our twitter followers & facebook fans to vote on the best one. "
"First, understand that quality always trumps quantity when it comes to social media. One hundred evangelists far outweigh 100,000 mere "followers." Second, follow Twitter etiquette: listen, be relevant, mind your brand, engage, and give more than get."