Question: How do you incorporate new social media platforms into your SM strategy without just increasing the workload?
Question by: Ashley
What's the Goal?
"How does the new social media platform align with your overall social media goals? Will it create more sales? More engagement? Better customer service? Establish forecasts and measure the costs to the benefits. If it makes sense to add it to the mix, try it out for a few weeks to see what happens."
Outsource Other Things
"Unless you want your social media accounts to read like robots, it's going to take time and effort. So outsource other things that you don't do well so you can focus on true engagement. Social media is a strong tool to nurture clients and leads. Of course it's going to take work, but it's well worth the returns."
Push Syndication Forward
"Whenever a new social media platform appears on the scene, I start by syndicating what I'm already doing to it. It's rarely the best approach to get full benefits, but it allows me to start learning that platform without stressing about using it perfectly or dramatically adding to the necessary work load. Then, as best practices emerge, I can evolve my strategies and rearrange priorities."
Quality Trumps Quantity
"It’s all about quality over quantity when it comes to social media. Post strategically and you will not have to overload yourself trying to keep up a constant presence on all new sites. Prioritize each social media platform by which one has provided you with the best ROI and focus the majority of your time there."
Prioritize Your Presence
"Prioritize where you want to focus your social marketing efforts. You don’t have to be present on every little social media platform. Find the ones that fit your needs and provide the most success and focus your time there."
Repurpose Old Content
"If you have posts which worked well on Twitter or Facebook. rewrite them in a different way and share them on new networks when they emerge (i.e. Pinterest). Content is king and if you have valuable stuff, don't spend time recreating it, but rather, you should spend your time distributing it to the masses."
Adapt to a Management Platform
"Using tools like HootSuite or Buffer, you can add multiple social network accounts into one dashboard to view and send all of your updates. Both allow you to schedule updates to go out on multiple platforms. Buffer especially will find the best times for you to tweet to receive the most return response and maximum exposure. HootSuite allows you to have side-by-side timelines for reading/sending."
Make it Work With ifttt
"It's not kidding when it says it'll "put the Internet to work for you." Social media can take up a lot of time, and if you can have one hub to update numerous platforms, it's a touchdown. ifttt is where you can update one platform while it updates the others without you having to manually do it."
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