7 Ways to Use Facebook to Market and Grow Your Business

Question: How do I best use Facebook to grow and market my business?

Keep Up A Dialogue with Your Fans

"The people who 'fan' your Facebook page are your most enthusiastic customers. If you can keep them excited about your brand, they will take action to spread the word about you and/or your business. Use your Facebook page to provide early product previews to this elite group. Post questions and ask for feedback from your community. Give away swag exclusively to members."

- Eric Bahn | Advisor, Webflow

Stop Talking About Yourself

"Create content that is about your customers and not about your product. The measure of success for effective Facebook marketing is engagement. Here's a great example: Pringles versus Cape Cod Potato Chips. Pringles asks fun questions to their fans and gets thousands of responses. Cape Cod Potato Chips tells their fans to eat Cape Cod Potato Chips and they get none."


Automate

"I use www.Hootsuite.com to schedule updates with interesting articles or informative messages that go to my Facebook Time Coaching page and Twitter.com/RealLifeE. This ensures that there are fresh updates for those who "like" my page."

- Elizabeth Saunders | Founder & CEO, Real Life E®

Think of Your Fan Page as a Website

"Too many people don't take advantage of the opportunity to customize a fan page. Treat your fan page as you would your website and have a designer customize the page. It is affordable for small businesses and can make a huge impact. In your design, don't forget a bold "call to action" for people to "like" your fan page. "


Give Away Value

"Once you have your Facebook business page set up you need to provide some value to the people who "like" your business. This could be a giveaway, coupon or special offer that can only be accessed by "liking" your page. The key here is that the offer is unique to your Facebook page so that new fans feel like they are getting special by joining your page as a fan. "

- Lucas Sommer | Founder CEO, Audimated

Make New Friends, but Keep the Old

"Facebook is an outstanding tool to generate new interest in your business, but be sure you also actively engage existing customers to generate both repeat business and also drive word of mouth. Create promotions that encourage participation and interaction. Most importantly keep the efforts consistent. Social media requires continual efforts to generate results."

Content Is King

"If you write and share amazingly useful content people will appreciate that. And friends will see their friends commenting on your links and notes and posts. And they'll want to be friends with you or be a fan of your page."

- Adam Gilbert | Chief Body Tutor, My Body Tutor

The Young Entrepreneur Council (Y.E.C.)The Young Entrepreneur Council (Y.E.C.) provides its members with access to tools, mentoring, community and educational resources that support each stage of their business’s development and growth. Our organization promotes entrepreneurship as a solution to youth unemployment and underemployment.

About YEC

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

3 Responses to 7 Ways to Use Facebook to Market and Grow Your Business

  1. Kathryn C says:

    I don't have a facebook fan page for my blog because I am not sure I love my logo on my blog. I feel like if I set up a fan page, that has the logo on it, I am married to the logo. For now I'm just posting articles on my personal page every once in a while. Is this the dumbest thing on the planet? I hear contrasting opinions on whether or not a blog should have a fan page...some social media people say absolutely, and some say it's not necessary for some one who just writes a blog?

  2. Christi says:

    I have to disagree with Ryan Paugh to a certain point. If Cape Cod potato chips told to me I should try their potato chips..all they need to do is to give me a free coupon, and I will try it. I may even buy another bag of chips if it tastes good. Never underestimate food. Fun questions do not equal to eating nice crispy potato chips....especially if they are free. Pringles may get people to answer their questions, but that does not mean it will turn into food purchases. To turn your "fans " into true customers, you got to get that "taste" in their mouths. A question can't do that, a free coupon to try their new potato chip flavor does that more affectively.

    Food is one of few products where a person can say "Try one" and you will have a lot of people who answer the call to action..because as a human species we like, love, and crave food. How many times have we seen a fast food commercial on TV like Pizza Hut or Wendy's. They make their food look so good and show people enjoying that food. These food commercials make our mouths water. That's a perfect example of a company talking about their own product, and as a result, we as consumers rush to the drive through line to buy a $5.99 value meal or get that deal with the buy one large, three topping pizza and a get medium for free.

    As a general rule, yes, it should be all about your potential customers or current customers. It should be about how you can fulfill the need or desire of your customer. Sometimes providing games or fun questions are great ideas, but the bottom line is what can you do for your customer. How can you make their lives even better...what can you do to help them to be more "cool" to get into the "in crowd"? Can you offer them status, relaxation, great food, comfort, justice, etc? Can you help them make their dreams come true? Sometime they have to know what your product is about, which includes talking about it.

    • Ryan Paugh says:

      I think if you're looking to build a Facebook community fast, then sure, you could post a coupon code for free product and get a whole lot of fans really fast. The problem is that it won't create long-term engagement or build a community around your brand. At the end of the day, it depends on your goals. Being a community-focused entrepreneur, my goals tend to lie in creating long-term engagement rather than short-term gain. Your argument is valid. I appreciate your thoughts :)

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