Question: How do I best use Facebook to grow and market my business?
Keep Up A Dialogue with Your Fans
"The people who 'fan' your Facebook page are your most enthusiastic customers. If you can keep them excited about your brand, they will take action to spread the word about you and/or your business. Use your Facebook page to provide early product previews to this elite group. Post questions and ask for feedback from your community. Give away swag exclusively to members."
Stop Talking About Yourself
"Create content that is about your customers and not about your product. The measure of success for effective Facebook marketing is engagement. Here's a great example: Pringles versus Cape Cod Potato Chips. Pringles asks fun questions to their fans and gets thousands of responses. Cape Cod Potato Chips tells their fans to eat Cape Cod Potato Chips and they get none."
"I use www.Hootsuite.com to schedule updates with interesting articles or informative messages that go to my Facebook Time Coaching page and Twitter.com/RealLifeE. This ensures that there are fresh updates for those who "like" my page."
Think of Your Fan Page as a Website
"Too many people don't take advantage of the opportunity to customize a fan page. Treat your fan page as you would your website and have a designer customize the page. It is affordable for small businesses and can make a huge impact. In your design, don't forget a bold "call to action" for people to "like" your fan page. "
Give Away Value
"Once you have your Facebook business page set up you need to provide some value to the people who "like" your business. This could be a giveaway, coupon or special offer that can only be accessed by "liking" your page. The key here is that the offer is unique to your Facebook page so that new fans feel like they are getting special by joining your page as a fan. "
Make New Friends, but Keep the Old
"Facebook is an outstanding tool to generate new interest in your business, but be sure you also actively engage existing customers to generate both repeat business and also drive word of mouth. Create promotions that encourage participation and interaction. Most importantly keep the efforts consistent. Social media requires continual efforts to generate results."
The Young Entrepreneur Council (Y.E.C.) provides its members with access to tools, mentoring, community and educational resources that support each stage of their business’s development and growth. Our organization promotes entrepreneurship as a solution to youth unemployment and underemployment.