8 Ways to Make Your Video Marketing Efforts More Effective

Question: How can I make my web video marketing efforts more effective?

Be Real and Get Real

"I can't stress this enough when you sell or market your business - be real with people. Most customers out there want to know who they can trust and how your business/product can help them. So in your web videos make sure and don't do the same old boring marketing videos that push things on people because 9 times out of 10 they hit "stop." Let them see the real side of your business."

- Ashley Bodi | Co-Founder, Business Beware

TubeMogul Is The Answer!

"You can not improve what you can not measure! Use TubeMogul video analytics to track your online video viewership trends and statistics on video sites like YouTube and get rich metrics from your own video player! Use these findings - # of views and trends etc to improve your videos, tags, length, and all other elements and efforts of video marketing. "

Keep it simple

"Nobody wants to watch long videos so keep it short, simple and to the point. I follow the two-minute rule. You should come up with a similar rule for yourself. If you have to create a longer video consider dividing it into parts that make it easier for your viewers to digest. There's a website called BlipSnips.com that is really good for this."

Have fun with it!

"The best web videos are ones that incorporate comedy. People like to share videos with their networks that are funny, inspiring or thought provoking. The standard "sales/ promotional" videos will not become viral. Follow David Meerman Scotts motto that "No one cares about your marketing except you" and try to create funny content that other people will want to share with their colleagues. "

- Kris Ruby | President, Ruby Media Group


"Instead of separating yourself from the crowd, jump on the YouTube bandwagon. Distributing your unique info at an existing online gathering place increases its power."

- Elizabeth Saunders | Founder & CEO, Real Life E®

Keep It Short & Simple

"For better or worse, we live in a world of sound bites. Often I see companies try to pack too much information into one video. If you have a lot of information to convey, try posting a couple of different videos so that the viewer can select the content most important to them. In addition, take the extra time to make the videos look really good - it is worth the investment!"

"Stop trying to be someone else. Just be you. Once you're able to do that, then you can speak from your heart. And people will relate to that. And that's the key."

- Adam Gilbert | Chief Body Tutor, My Body Tutor

"The question should be does your audience care about or consume video online before you worry about how to make it more effective. Once you know it fits your audience I think it is just like another other medium, give your audience the information they want via the channel they want and it will be effective."

- David Hauser | Co-Founder, CTO, Grasshopper

About YEC

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

One Response to 8 Ways to Make Your Video Marketing Efforts More Effective

  1. Christi says:

    I agree with David Hauser about understanding what best fits your target audience. For instance, I am a little apprehensive about doing a lot of marketing via Youtube. Since YT is such a huge platform for video, you have "everyone" on this platform submitting videos, which means your potential fan may have to go through a whole bunch of "stuff" before they get to your treasure, unless that fan is already familiar with your company and can do a more direct search to get to your video content.

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