Question: How can I make my web video marketing efforts more effective?
Be Real and Get Real
"I can't stress this enough when you sell or market your business - be real with people. Most customers out there want to know who they can trust and how your business/product can help them. So in your web videos make sure and don't do the same old boring marketing videos that push things on people because 9 times out of 10 they hit "stop." Let them see the real side of your business."
TubeMogul Is The Answer!
"You can not improve what you can not measure! Use TubeMogul video analytics to track your online video viewership trends and statistics on video sites like YouTube and get rich metrics from your own video player! Use these findings - # of views and trends etc to improve your videos, tags, length, and all other elements and efforts of video marketing. "
Keep it simple
"Nobody wants to watch long videos so keep it short, simple and to the point. I follow the two-minute rule. You should come up with a similar rule for yourself. If you have to create a longer video consider dividing it into parts that make it easier for your viewers to digest. There's a website called BlipSnips.com that is really good for this."
Have fun with it!
"The best web videos are ones that incorporate comedy. People like to share videos with their networks that are funny, inspiring or thought provoking. The standard "sales/ promotional" videos will not become viral. Follow David Meerman Scotts motto that "No one cares about your marketing except you" and try to create funny content that other people will want to share with their colleagues. "
Keep It Short & Simple
"For better or worse, we live in a world of sound bites. Often I see companies try to pack too much information into one video. If you have a lot of information to convey, try posting a couple of different videos so that the viewer can select the content most important to them. In addition, take the extra time to make the videos look really good - it is worth the investment!"
"The question should be does your audience care about or consume video online before you worry about how to make it more effective. Once you know it fits your audience I think it is just like another other medium, give your audience the information they want via the channel they want and it will be effective."