Have you ever looked at a banner ad and thought, “Hey! This is the freshest banner ad I’ve seen EVER. I am TOTALLY captivated by this wonderfully charming static picture of Donald Trump!”
No? Thought so. And you’re not the only one.
Mobile video ads are 115 percent more engaging to users than banner ads. If you’re an advertiser, it’s time you change your boring banners to vivacious videos to get your users interested.
Check out our infographic for more things you didn’t (but should!) know about mobile video advertising:
Now wouldn’t we agree that a video ad of Donald Trump’s glorious combover majestically blowing in the wind would be MUCH more engaging than this?
Infographic created by the team at www.vungle.com.
Zain Jaffer is the founder and CEO of Vungle, the leading in-app mobile video ad marketplace. Vungle was incubated in AngelPad and went on to raise $8.5MM in funding from Crosslink Capital, Google Ventures, AOL Ventures, and others.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.