Question: What's your best tip for measuring (and increasing) employee engagement?
Question by: Ashley
Get Ready to Incentivize
"This is more so for increasing employee engagement than measuring. We've had instances where an employee has come to us with an idea (not asked of them) to help grow the business. Once it was enacted, and we saw tangible results from it, we found some way to reward the employee, whether it was a small bonus or something else of that nature."
Simply Ask for It!
"Because it is entirely subjective, the only way you can assess whether employees are engaged is to ask them. And most importantly, whether they answer "yes," "no," or the more likely answer of "sometimes," ask individual employees what engages them so that you can best do it moving forward."
Conduct a Quarterly Survey
"Just like you measure website metrics and revenues, you can measure employee engagement. Create a survey with a few questions that can be easily scored on a scale of 1 to 5, and commit to regularly -- consider quarterly -- sending it around for completion. You should include an open field on the survey where employees can add their own ideas for improvement of the work environment."
Taking Notes and Passing Tests
"Are they learning every step of the way? If your startup is growing, your employees should be growing. Actively engaged and dedicated workers are willing to learn every step of the way. Make sure you encourage growth to stimulate employee engagement."
Openness and Ownership
"Full transparency breeds accountability, which naturally transitions into ownership. When someone is invested in their role and feels pride and ownership, they're much more likely to start suggesting improvements and working hard to better their work and the company."
"Meet with each of your employees once a week for thirty minutes. During this time, ask employees to raise concerns and provide feedback on their job satisfaction. Be honest and transparent in your answers. These conversations help employees feel engaged and empowered, and prevent team problems from sneaking up on you."
Are Ideas Organic?
"When was the last time your employee came to you with a solution you didn't request? Team members who problem solve over the weekend, bring up new topics and are filled with passion for your business are the measurement. If solutions and ideas only come when scheduled, requested and assigned, then engagement is flat."
Throw a Party!
"When you have an informal party within your business, see what kind of attitudes are revealed. The ones who are having fun are the ones who are engaged in your company activities. Sniff out the bad attitudes throughout the evening. Culture is everything in building a successful company."
"WorkSimple is a platform focused on social goals, and can help capture employee results and help workers collaborate with one another through real-time notifications and updates. It’s also a great way to provide informal feedback to employees on a regular basis."
Offer Opportunities to Quit
"No matter how engaging the work, there will always be team members who need a change. At the end of every project (or other big milestones), offer a way for your team members to quit. That might take the shape of moving to another project, switching teams or actually leaving the company. You can spot trouble fairly quickly -- big waves need close examination."
Create Office Competitions
"Sometimes, simply making performance public knowledge can be enough to motivate your employees. Taking a metric like deals closed, products shipped or customers helped, and simply display it in a public place. The person with the best numbers at the end of the period gets a prize. Watch your employees go the extra mile to reach the top of that list and earn their gold star."
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.