11 Ways to Track Your Business Leads Online

Question: What must-have software or tools do you use to manage online leads?

Question by: Ashley

Wufoo Works Incredibly Well

"Wufoo is a great online form tool that can be embedded on your site to collect leads. Beyond Wufoo's easy-to-use and effective tools for managing online leads, it also integrates seamlessly with other important business tools like Mailchimp (for email marketing) or Salesforce (for customer relationship management). Forget the old school "Email Us" link on your site -- use Wufoo!"

- Doreen Bloch | CEO & Founder, Poshly Inc.
Get Help With Highrise

"I love Highrise and my team could not function without it. As your team starts to grow, it can become more difficult to manage leads throughout the organization. Highrise makes sales collaboration easy. The Highrise app for Google is also a big timesaver because I never have to leave Gmail to manage my leads."

ProspectSnaps Makes iPhone Leads Possible

"ProspectSnap lets me add people to my AWeber email list straight from my iPhone. It beats the heck out of carrying business cards with me all the time. Plus, my response rates are through the roof since AWeber does all the followup for me. ProspectSnap is just a faster, surefire way to get leads, instead of hoping people don’t throw away my business card and actually call me."

- Angela Pan | Owner/Photographer, Angela B Pan Photography
Go Beyond Forms With Olark

"Forms are great for gathering leads, but live chat on our site helps us reach leads who are a leery of a web form. With Olark, we can instantly start conversations with visitors on our site, and find out more about what they are looking for and how we can help them."

- Wade Foster | Co-founder and CEO, Zapier
Stick With Infusionsoft

"Using web forms and automated sequences to manage online leads with Infusionsoft is an amazing tool. We can see where a lead came from online, actions and begin follow up sequences so everyone gets great service -- and it's scalable."

- Kelly Azevedo | Systems Expert , She's Got Systems
Try Rapportive for Gmail

"Rapportive enables you to gain insights about leads who email you -- which means you can instantly see their faces, see where they're based, scan their recent online activity (on Twitter, Facebook, LinkedIn and more) and what prior email conversations you've had with them from directly within your inbox. It's gives you a useful overview of a lead and helps you put them into context quickly."

Let Them Land on Unbounce

"Unbounce is an insanely powerful landing page tool that let's you get things shipped and offers simple A/B testing on marketing messages."

Instant Customer Does the Trick

"If you speak in front of audiences, you know how difficult it can be to collect all those email address leads. Even when you have a stack of business cards, you probably do nothing with them for days or weeks. Instant Customer allows you to setup an SMS code or weblink for the audience to opt-in (allowing you to give them a free offer). This syncs to preloaded email content, and BAM! Leads turn into customers."

Salesforce.com Is Still the Best

"There's nothing better than Salesforce.com. As a startup, you have incredible amounts of people who want to support or partner with you. Salesforce.com will help you create a funnel. None of those leads will slip through the cracks once you set up your system!"

- Aaron Schwartz | Founder and CEO, Modify Watches

It Works With Instapaper

"Instapaper is a bookmarking tool, and you might be wondering just what use that could be in gathering leads. As I browse the web, I bookmark the websites of people and companies who fit my profile for leads. All of these sites get dropped into one folder, which has its own RSS feed, which I use to push them into my CRM tool."

- Thursday Bram | Content Consultant, Hyper Modern Consulting

'Chimp Is the Champ

"MailChimp is best known for being an email marketing tool, but it's actually much more. Their forms make it easy to collect customer information. Their auto-responders allow you to automate followup with customers, segmenting them into appropriate groups. You can also view detailed analytics on who opened which emails and who clicked on which links. Trust the 'Chimp!"

- Bhavin Parikh | CEO and Co-founder , Magoosh Inc

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

About YEC

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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