Question: What mobile apps do you use to market your business and interact with customers while on the go?
Question by: Omar
Yammer and Twitter
"The most important thing for me is email, but beyond that, I want to stay in the loop when it comes to my customers and my team. I use two different mobile apps to do that: Yammer for internal updates, and Twitter for client-facing updates. Both of these play an important role in how I can keep customers constantly in mind and keep abreast of the work done on projects internally."
Instagram and Tout
"My favorite apps for promoting my business are Instagram and Tout. With Instagram, I can share photos when I'm on a book tour and give my fans the daily play-by-play. I love Tout because video is a great medium for me. I can share short PSAs with my fans through quick Touts. Both of these apps offer up fun and innovative ways of sharing."
Instant Messenger Apps
"Even while on the go, I try to make myself available to my website visitors via on-site chat through the use of mobile messaging applications like IM+, Skype and a few others. Being able to answer customer questions in real-time is well worth my personal time, for it usually leads to more sales, conversions and personal relationships with new customers."
"I use SnapEngage to interact with my customers and convert my website visitors into customers: answering a quick question, helping them find what they are looking for or simply making it easy for them to buy. Since SnapEngage is available via messenger apps, I can now chat with my website visitors on the go."
"I'm aiming to connect with hardworking food business owners and the increasingly busy food lover, so not only do I like to be available 24/7 but I expect them to be on the move as well. Hootsuite has been completely indispensable for me as a flexible dashboard that I can power nearly all of my social activity through."
"If your business has a physical location or you often host events, be sure to encourage your customers to check-in on Foursquare. The app shares your location and a picture with their friends, and they can even leave a comment about where they are. Foursquare rolls up into a great loyalty program you should look into."
"TweetDeck has been a staple in my life for quite some time. With multiple Twitter accounts to manage, this lets me keep in touch regardless of whether I'm on my computer at home, my phone while around town, or my iPod touch and at a foreign cafe."
To Be Honest...Facebook!
"I know many of you will disagree with me, but Facebook is a great tool for interacting with customers while on the go. While it wasn't designed for this purpose, its popularity means most of your customers are already using it. Another plus is that due to its nature, Facebook will make your clients feel more like "friends" than business associates, and this promotes loyalty."
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.