What should the core values of your company be? Being a HUGE comic buff, I took this question as an opportunity to frame our mission and values within the metaphor of an epic adventure. So here is the list of my company's core values, thanks to the wisdom and characteristics of our favorite superheroes -- values all entrepreneurs can look to when they need some extra strength:
- Superheroes never give up. Like Batman, you have to keep pressing on to the very last breath. Challenges are overcome by wholeheartedly committing to unrelenting persistence.
- Superheroes always get the job done. There are no excuses if you don't save the girl from the burning house. There are just results, not reasons -- you either save the day or you don’t. Gray area is for Kafka -- not comic heroes.
- Superheroes are the best at what they do. Flash is the fastest, and we all know it. If you're the back-end developer, you are the best developer in the world, and everyone on your team knows it. Let great talent excel in areas where their superpowers are most needed.
- Superheroes are crystal clear of their purpose. Captain Marvel may be a cheeseball, but he knows what he stands for. Startups die when they are not clear on their mission.
- Superheroes are NOT flawless. Superheroes have flaws, and every member of your team will also. The goal is not perfection; it's the pursuit of perfection.
- Superheroes do not seek glory -- but they get it anyway. Don't do it because you want the attention. If you do it right, you'll get it anyway.
- Superheroes help others. Superheroes help people by solving problems. Startups should be obsessed NOT with themselves, but with how they are going to help other people and solve their issues.
- Superheroes can do it by themselves, but are more powerful in teams. You always have to have each other's back. It's you versus the world, so bringing together your own team of superheroes -- and the mutual respect, loyalty, and camaraderie of that team -- is vital.
- Superheroes' true strength comes from their character. No matter how super you think you are, your strength comes from your character, not your talent. Be courageous, be respectful, be honorable, be selfless.
- Superheroes accomplish huge feats. The same effort it takes to start a lemonade stand or college club is the same raw effort it takes to change the world. Your goal is not to build a product or get traffic; your goal is to accomplish the most amazing feat imaginable. Make the product, save the world.
Jason Nazar is the co-founder and CEO of Docstoc.com, the premier online website for small businesses that provides the best quality and largest selection of documents and resources to help start, grow and manage your small business and professional life.
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC leads #FixYoungAmerica, a solutions-based movement that aims to end youth unemployment and put young Americans back to work.