Question: What's your best tip for launching a new company at an industry event or conference? (name one tip)
Give a Keynote Speech
"If you want to launch a new company at an industry event or conference, try to secure an opportunity to be a keynote speaker. If you can't organically secure it ,consider sponsoring and purchasing the opportunity to be a keynote. As a speaker, you'll have your target audience listening to you and buying into your brand for 30-40 minutes. There is no better way to secure a flurry of leads."
Influence the Influencers
"Find out who will be the influencers at this conference and get them on board with your new company. Try giving away your product or service to them for free to experience if you have to, so they begin talking about it. There is nothing better than word of mouth, especially when from the mouths that influence more people."
Integrate Your Company In
"Most people that try and launch at an event fail because all they do is display a logo, hand out flyers or take an exhibitor booth. Find a unique way your company can be a part of the event and integrate your product into it, so that more people use it and get to experience it."
Start Before the Conference
"Once the conference is in full swing, it can be hard to meet with the right people. A small amount of time invested in reaching out to key personalities before the event can yield tremendous results. Review speakers, conference organizers, sponsors and other key attendees, and introduce yourself and your product. You'll have pre-launch momentum to leverage when going into the conference."
Get Outside the Board Room
"Business is done after the day's events, so throw a crazy party! Get your face and handshake in front of everyone, and then create a forum where you can continue interacting after the formal events are over. They’ll remember your name."
Make Your Presence Known
"Don’t half-ass the event. Get there early and network to build buzz. Do something creative with your booth or product so everyone knows you’re there. Don’t leave until the end, when you’re sure you’ve done everything to let people know about your product or service."
Get Mentioned Onstage
"Do your research in advance and know who the speakers are. Before the event, find ways to introduce your company and product via social, introductions, etc. Once there, have your team talking to presenters and panelist so what you're working on is top of mind. Seeding the conversation prior to them hitting the stage improves your chances of getting mentioned by influencers, and peeking the audience's interest."
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.