Question: What is one marketing book that you could not live without as a young entrepreneur? Why is it so great?
Question by: Justin A.
'Buzzmarketing' by Mark Hughes
"Traditional marketing is still great but now it's the ones who stand out that move forward faster. Awesome marketing doesn't mean you have to spend a ton of money, it's thinking out of the box. This book inspires you to do just that and it's true stories of what he did on a very small budget. It makes you realize that anything is possible and the marketing is up to you."
A Classic: 'SPIN Selling' by Neil Rackham
"Whether you like it or not, all business involves sales in some capacity. Written in 1988, Rackham describes his findings from observing 35,000 sales calls over a period of 12 years. He outlines the sales format that most often led to long-term success (Situation --> Problem --> Implication --> Need-Payoff). The recommendations are authentic, powerful and helpful; this book is a must-read."
'Influence: The Psychology Of Persuasion' by Robert Cialdini
"This book is crucial for anyone in the marketing field as it demonstrates what we see everyday in product launches, advertisements and social experiments. Dr. Cialdini shares real life experiments into our psychology and digs into why we buy what we buy, from social proof to reciprocity and beyond. If you market, this book needs to be in your arsenal."
'Positioning' by Al Ries and Jack Trout
""Positioning" is a must read for any entrepreneur. The book shows you how to get clear on your value and position yourself as the best in your market instead of just another commodity. Your position in the marketplace is your foundation for all marketing strategies."
'The Power of Cult Branding'
"This book offers a wonderful blueprint for creating an authentic, durable brand. It offers real world examples of small and large companies who have effectively branded their products and services, and most importantly, it offers action steps for the reader to replicate the success of other great brands."
'The 22 Immutable Laws of Marketing'
"A powerful argument for why it pays to be first in your category (or if you're not first, to make a new category). It goes a bit overboard a times, but it's a helpful reminder to be different and position yourself distinctly in a marketplace where it's ever harder to get attention."
'Purple Cow' by Seth Godin
"Is your business purple? Purple Cow by Seth Godin is one of the most accessible books out there on how to differentiate in a completive marketplace. Many new entrepreneurs are prone to play it safe and watch what other businesses are doing rather than focusing on what makes their business unique. Godin synthesizes a lot of other marketing ideas, too, so it's a great entry point to marketing iterature."
'The Zen of Social Media Marketing' by Shama Kabani
"This book focuses on social media marketing and outlines the most popular social tools. It provides an easy to follow, step by step guide on how to implement proven strategies in order to build credibility, generate a buzz and increase revenue for your business. The value of social media marketing is growing at an exponential rate and this book will help you master this space."
'Ca$hvertising' by Drew Eric Whitman
"Without a doubt the best psychology and copywriting book I've ever read. Extremely effective and concise strategies for writing copy and marketing yourself or your business in ways most people don't think about. This book is directly responsible for thousands of dollars in online sales."
'Content Rules' by Ann Handley and C.C. Chapman
"Content marketing is essential for new startups. Not only does it help position the company and its leadership as thought leaders in the industry, but also it aids in connecting with its audience(s) online. This book can walk you through each piece of content you should be churning out and provide advice on how to do it effectively."
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.